In Case You Missed It

Our round-up of the latest news from the fashion world brings a deserved tribute, a pre-loved retail experience and an exciting read – update your fashionista game!

Forever Loved

Hugo Boss is set to launch a premium resale platform – Hugo Boss Pre-Loved. The digital retail option will offer a curated assortment of clothing that existing customers have traded in after a complete quality check. A simple online process will allow clients to return used items in exchange for credit that can be spent online on new or pre-owned items or instore. The service will initially feature clothing, with accessories planned to be added in the future. The initiative supports Hugo Boss’ wide-ranging sustainability efforts. Buying second-hand saves an average of 44% of CO2 emissions when compared to buying new.
Visit hugoboss.com and do your part in saving the Earth.

The Final Drop

Under the artistic direction of Japanese fashion designer Nigo, KENZO released the fourth and final drop in a series of limited-edition capsule collections for the brand’s spring and summer 2022 creations. The line revisits the poppy print from a contemporary point of view and features cotton poplin Hawaiian shirts and relaxed T-shirts in soft jersey, where the flower appears in single form as a print across the back, a Hawaiian shirt with an infinity poppy motif printed all over that comes with matching cotton drill shorts and a cotton viscose skirt. Single motifs appear on the pockets of a series of T-shirts and on the back pocket of cotton twill shorts. Next to the vibrant red, the capsule collection has retained white, black, navy and pink.

A Collector’s Case

Artist Johannes Wohnseifer has collaborated with German luxury fashion house MCM to create a DJ case exclusively available on koeniggalerie.com. Wohnseifer not only designed the case but also selected different items to fill it with. In addition to a collection of pieces from MCM’s history, it contains works that equally appeal to collectors of his art and MCM’s customers. Two artworks by Wohnseifer are part of the selection: a unique aluminium painting and photographic collage. A poster with motifs from the earliest MCM catalogues captures impressions from the brand’s history; as a new addition to the MCM Zoo, Wohnseifer has designed a leather toy giraffe. The case’s interior is lined with mirrored leather and orange mesh. As a reference to the label’s flagship store, an inner lid picks up the façade of the MCM building in Seoul. Finally, a metal card in a red and silver MCM leather case indicates the edition number of the DJ case.

Fashion History

Ralph Lauren announces the celebration of its most iconic product – the Polo Shirt – with Ralph Lauren’s Polo Shirt, a new coffee table book – you can explore a 3D version of it on Snapchat. The campaign reflects on the incredible cultural impact of the Polo Shirt over the past five decades. It reintroduces it to a new generation of consumers through a series of initiatives and installations, a sustainable, creative and customisable collection of Polo Shirts, immersive storytelling and more. Style your favourite item or share a fun memory across social platforms with the hashtag #MyPoloShirtStory and tag @PoloRalphLauren. Share your personal story and unlock an exclusive experience through an official Snapchat lens. The Polo Shirt is available at Ralph Lauren’s existing network of retail stores in the Middle East and their newly launched website www.ralphlauren.global.

A New Chapter

British stylist Ibrahim Kamara joined Off-White c/o Virgil Abloh as the Art & Image Director. A believer in the romantic interchange between intellectuals about fashion, Ibrahim has been part of the Off-White family for years, styling their shows. He will now oversee the art and creative direction of the brand in this next chapter, further developing his influence and insight on the brand’s collections, image and content. Established in 2013, Off-White defines the grey area between black and white as a colour. Under the brand name, seasonal collections of men’s and women’s clothing, objects, furniture and publications articulate a current culture vision. The Italian label has expanded into the Middle East by opening new stores in the region.

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