Devoted to Beauty

Celebrating 150 years of innovation and excellence in the beauty industry, Japanese brand Shiseido has unveiled a commemorative lineup showcasing three of its iconic products.

Throughout this period, Shiseido has continued its commitment to using cutting-edge technology and science to bring forth products focused on efficacy and safety, all while still staying rooted in and inspired by nature.

As part of this milestone occasion, the brand has revealed three unique products, each of which symbolises Shiseido’s heritage, innovation and commitment to the future.

The lineup includes the 150th Anniversary Edition of Eudermine Revitalizing Essence, which will be available for a limited time. Rooted in Japanese beauty rituals, this product was a favourite among geishas who used it to protect their skin under heavy make-up. This bio-hyaluronic-acidinfused softening lotion, considered a staple of any J-Beauty skincare routine (which incorporates softening, strengthening, moisturising and protecting), drenches skin in moisture and helps with water retention. It comes in distinctive packaging, a glass bottle reproduction of the first iteration of Eudermine, which was launched in 1897.

Also, part of the range is the limited edition Ultimune Power Infusing Concentrate Serum which features Shiseido’s The Lifeblood technology that aims to strengthen the skin’s blood vessels and blood flow and inner defences for a healthier and more vibrant complexion. This product helps visibly reduce signs of ageing, amplifies hydration and boosts radiance.

Finally, the limited edition Ultimune Power Shot is the concentrated version of Shiseido’s anti-ageing serum. This product is surprisingly lightweight, fast absorbing, yet intensely potent and is powered by Shiseido’s ImuGeneration150 technology, which comes infused with Ultimune’s ingredients in a 15x concentration.

The design for the 150th Anniversary Edition’s packaging has been inspired by Kumadori, a make-up style of kabuki (a form of traditional Japanese theatre), and incorporates an arabesque pattern that has been used by Shiseido since 1920.


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