TRUE MAGNIFICENCE

ASIA JEWELLERS EXPANDS ITS FLAGSHIP BOUTIQUE IN MODA MALL TO SHOWCASE MORE OF ITS EXCLUSIVE COLLECTIONS BY SOME OF THE WORLDLEADING JEWELLERY HOUSES

Asia Jewellers, the official retailer for more than 60 renowned international luxury brands, is pleased to announce the expansion of its luxurious fine jewellery boutique in Moda Mall. The new extension enables Asia Jewellers to better showcase its leading international jewellery brands, their own line of diamond jewellery, as well as the collections from MJ by Mayyan Jaffar, in spacious and classy surroundings. The new extension doubles the size of the original boutique and boasts an elegant VIP private room for the clientele to view and try on the exclusive jewellery collections in complete privacy. The customers can expect an enhanced shopping experience at the well-appointed boutique, tastefully decorated in beautiful Italian marble and plush carpets, and the knowledgeable staff at their service. Mr. Mohammed Jaffar, Asia Jewellers Chairman, said: “We are delighted with the expansion of our flagship boutique. With the numerous global luxury brands that Asia Jewellers represents, and our own expanding line of diamond jewellery, we wanted to offer our esteemed customers an even greater shopping experience. The new space provides the right setting to present the beautiful jewellery pieces in their true magnificence.” A whole section of the boutique is dedicated to displaying Asia Jewellers’ own diamond and bridal jewellery sets.

The dazzling collections feature one-off handcrafted sets in both classic and contemporary designs to fulfil the most exquisite tastes for customers looking for unique gifts or something truly extraordinary for their wedding day. Augmenting their distinguished international brands, Asia Jewellers is happy to present the latest collection ‘Curves’ from its own brand, MJ by Mayyan Jaffar. Inspired by a woman’s inherent femininity, sensual radiance, power and privilege, MJ by Mayyan Jaffar’s ‘Curves’ collection features a silhouette that is bold yet understated; the vibes edgy, yet feminine; an overall look raw, yet elegant. The ultra-modern and handcrafted ‘Curves’ collection with a natural and organic aesthetic, is very dear to Mayyan’s heart because with every ‘Curves’ piece purchased, 20% of the proceeds goes towards the NGO ‘Smile of Bahrain’, an initiative of the Future Youth Association, which provides psychosocial support to children with cancer and their families in the Kingdom of Bahrain. Some of the international brands available at the boutique include British master jewellers Fabergé, House of Garrard; and Stephen Webster. Creations from artistic Italian jewellery houses Buccellati, Palmiero, Pomellato, Picchiotti, and Pasquale Bruni are also presented at the boutique, among many other European and Middle Eastern brands.

“The new extension doubles the size of the original boutique and boasts an elegant VIP private room for the clientele to view and try on the exclusive jewellery collections in complete privacy.”

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