THE K-BEAUTY PHENOMENON

Taking the world by storm, Bushra Hakim investigates why K-Beauty is making its way into everyone’s hearts and skincare routines.

The global skincare trend in recent years, has witnessed a remarkable shift towards Korean products, igniting curiosity and intrigue among beauty enthusiasts worldwide. From the bustling streets of Seoul to the shelves of boutiques in Paris, London and New York, Korean skincare has transcended borders and captivated the hearts (and faces) of millions. But what exactly is the allure behind this beauty phenomenon, and why are more and more individuals opting for Korean skincare brands over their Western counterparts?

MULTI-STEP MAGIC

Step into the enchanting world of K-Beauty, where skincare transcends the ordinary and becomes a luxurious ritual. Enthusiasts swear by the famed 10-step routine, meticulously curated to pamper the skin and deliver unparalleled results. This comprehensive regimen is designed to promote healthy and radiant complexions.

The journey begins with oil-based cleansers, effectively removing makeup and impurities, followed by water-based cleansers for a deeper double cleanse. Exfoliation follows, sloughing off dead skin cells to reveal a smoother complexion. Toning then steps in to balance pH levels and prepare the skin for optimal absorption of subsequent products.

Essence, akin to a lightweight serum, is delicately applied to deeply hydrate and nourish. Targeted treatments like serums or ampoules address specific concerns such as acne or ageing. Sheet masks provide an extra boost of hydration and nutrients, while eye cream combats fine lines and dark circles around the delicate eye area.

Moisturiser seals in the layers of products, providing essential hydration, and sunscreen offers vital protection from harmful UV rays during the day. This meticulous routine ensures that each step harmonises with the others, resulting in a glowing, healthy complexion that radiates beauty and confidence.

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