The Gift of Time

Embracing the essence of Ramadan, TAG Heuer pays homage to Arabian heritage and traditions with its latest campaign – Time is a Gift.

Inspired by the phases of the moon, the collection symbolises the perpetual flow of time, reflecting movement and showcasing TAG Heuer’s mastery as the ultimate timekeeper. The setting features vibrant and powerful landscapes that echo the beauty of the region, enhancing the watches with a fresh and dynamic dimension. It’s a tribute to the essence of time itself and the cultural richness of the Holy Month.

In the moonlight campaign, the Carrera collection celebrates the spirit of Ramadan embracing its own rich heritage, seamlessly blending tradition with elegance. The TAG Heuer Carrera Date 36mm embodies the feminine sophistication of the Carrera portfolio, with its slim and ergonomic design contrasted against the Ramadan moon, shedding light on its Arabian flair. Its snail-brushed pink dial encircled by a flange set of shimmering diamonds brings together urban elegance in the stainless-steel case, in addition to its automatic movement with a 56-hour power reserve.

Additionally, the Carrera collection further resonates with the latest TAG Heuer Carrera Chronograph – first revealed during LVMH Watch Week 2024 – with its teal green dial contrasting against the orange landscapes of the Ramadan night. The celebrated green adds a special dimension to the brand’s strong motorsport history and additionally bridges the gap between classical timepieces and modern designs.

The TAG Heuer Carrera Chronograph features an open caseback that proudly displays the watchmaker’s in-house movement, the Heuer 02 (TH20-07), boasting an impressive 80-hour power reserve. The timepiece is presented on a luxurious black alligator leather strap, complete with a stainless-steel folding clasp.

Throughout the campaign, these TAG Heuer timepieces symbolise craftsmanship, heritage and innovation, inviting individuals to treasure meaningful moments and embrace the spirit of Ramadan.


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