Paco Rabanne becomes Rabanne. The well-known fashion and fragrance house enters a new era and launches its first make-up collection.
The iconic fashion brand Paco Rabanne is celebrating its 60th anniversary. To mark the milestone, the label is going through a rebranding, changing the name to only Rabanne – for a more international spirit. To celebrate further, the maison is also entering a new territory by launching its first-ever make-up collection.
The beauty line brings a range of high-performance formulas that fuse unexpected shades with fashion fabric-inspired metallic finishes. From fashion to beauty, the collection features moods from the legendary makeup guru Diane Kendal, appointed Global Beauty Creative Director for Rabanne Beauty.
Inspired by the maison’s pioneering fashion legacy, Rabanne Makeup comes in striking, high-gloss gold, silver metallic and mirrored packaging. Each product is inspired by the codes and symbols of the catwalk, including the brand’s iconic 1969 bag and XL link jewellery, creating ultra-desirable pieces for the Rabanne tribe to collect.
Born in Paris, made to forge a new future, Rabanne Makeup invites its wearers to express themselves via four bold universes: Eyephoria for endlessly expressive eyes, Rouge Rabanne for a Parisian lip signature, Nudes for a luminous, fresh complexion and Arts Factory for an array of artistry-inspired products.