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Ferrari's First Fashion Show

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This month we bring creative partnerships and a new fashion line to make the hearts of speed fans skip a beat. Update your style radar with our hand-picked selection.


New Faces

Tiffany & Co. is introducing three new global ambassadors. Anya Taylor-Joy, Eileen Gu and Tracee Ellis Ross are the new faces of the jewellery brand. The women add their unique beauty to the brand’s T1 line campaign, ‘Give Me the T’ shot by Mario Sorrenti in New York City. “Growing up, I would often wander through the flagship store on Fifth Avenue, imagining myself as a grown woman wearing the bold elegance of Tiffany’s signature diamonds. All these years later, to be the face of this iconic brand and to represent the T1 collection is a dream come true,” said Tracee Ellis Ross. While the story behind Tiffany T1 remains centred on inner strength and individuality, the breadth of the collection has evolved over the past year to include new bracelet, earring and pendant styles, as well as new 18-carat white gold iterations.

Fashion Forward

The Fashion Trust Arabia (FTA) is a philanthropic initiative that focuses on scouting, funding and supporting design talents across the Middle East and North Africa (MENA) region. MATCHESFASHION is an online luxury shopping destination featuring more than 450 established and newgeneration designers. Together, they’ve created a partnership to take emerging designers’ creations to a global level. The winners of the FTA 2020 Awards, Ammanii (jewellery), Andrea Wazen (footwear) and Omer Asim (ready-towear), have had their collections made available at MATCHESFASHION. In addition to receiving financial support from FTA, designers are also part of a year-long mentorship programme with the MATCHESFASHION buying team. They have participated in digital workshops with business leaders in content, communications, branding, logistics and e-commerce.

For the Love of Cars

The Italian car brand Ferrari staged its first runway show unveiling its men’s and women’s luxury fashion line. The event happened at the company’s headquarters in Maranello, Italy, and the collection was designed by Rocco Iannone, the brand’s Diversification Creative Director. The catwalk was set at Ferrari’s assembly line for a unique and impressive show. The collection brings multifunctional and sustainable fabrics in primary colours. The inventively designed forms define an aesthetic that is bold, daring and assertive. Ferrari chooses a language that is tuned to new generations. A fluid, impactful one. The pieces are allied with the brand’s aesthetic and futuristic edge.

Modern Creations

The German luxury lifestyle brand MCM is all about supporting local talents and empowering women. To reinforce this mission, the brand is collaborating with the artist and singer Hanan Kamal. Reimagining traditions from the Middle East, the artist combines cultural codes along with her take on modern graffiti on a limited-edition collection of five artistically decorated bags that are exclusively available at ounass.ae. A vibrant burst of colour injects fun into every piece with bold expression while keeping culturally relevant symbols such as the crescent moon and the falcon. “This collection celebrates diversity and culture while empowering the new generation to escalate their creative freedom to their highest potential; there are no rules here, and there is no dress code,” says Hanan.

Collaborative Footwear

adidas Originals and the Middle Eastern designer Arwa Al Banawi have partnered to create a new look for the brand’s iconic Forum trainers. Arwa Al Banawi likes to blend traditional tailoring with contemporary perspectives. The Arwa Al Banawi Forum Lo Sneaker silhouette pays homage to her Gulf roots, incorporating multiple perspectives, such as east and west. Composed of a canvas upper with suede overlays and matching leather stripes with hand-stitched embroidery, they come in desert-esque hues. A woven red and white heel cap, inspired by the checkered pattern of traditional Arabian fabrics, serves as an ode to the designer’s origins. You can find them at adidas. com and selected Gulf retailers.

 

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