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MAX&Co. present a Spring and Summer 2024 (SS2024) collection of multifaceted creations that carry a relaxed yet stylish essence.

For their SS2024 collection, MAX&Co. went back to the 1990s for inspiration, with the concept of wearing casual pieces in an elevated way. It celebrates the ease of getting dressed in functional and versatile pieces. The lines between masculine and feminine are blurred with creations that are tailored-chic and sporty with city staples and vacation wanderlust vibes.

The collection aims to transcend trends and dress codes with lightweight layers such as fluid nylon parkas, shirt jackets and cotton drill bombers – all-season-long essentials. The new take on tailoring is not limited to office hours, and the pieces are paired with sustainable trainers (created in collaboration with ACBC) and lace-detail T-shirts. Denim also plays a central role as one of the favourite textiles, even structuring pleated midi skirts and bustiers.

Party-ready looks are similarly multipurposed, as couture-inspired silhouettes are recharged with a youthful, sporty energy. Lace tunics, minimal knit dresses, and satin bustiers are worn with biker jackets, blazers and denim. For high summer, fun meets glamour – courtesy of lurex, satin, embellished disco-ready jumpsuits and mini and maxi dresses with poolside appeal.

Vintage designs are a result of a dive into the archives for inspiration. Legacy pieces like the washed leather jacket, ‘90s-style slip dresses with lace inserts, early-noughties boho tops and biker jackets are repurposed with a modern twist. The crisp minimalism is disrupted with touches of whimsy and glamour, like lush foliage and wild animal prints.

Laid-back pieces where nothing is confined – be that the occasion or season.


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