Channel your inner goddess with these luxurious pieces from Graff’s new campaign, GRAFFABULOUS, harnessing the beauty of their magnificent gemstones.
The GRAFFABULOUS campaign’s storytelling is driven by the divine beauty of natural diamonds and gems. The striking models are portrayed as omnipotent queens of unmatched beauty, fierce in their femininity and channelling the very essence of Earth – the creator of these revered stones. GRAFFABULOUS showcases more than 80 pieces of high jewellery. All the precious stones for which the house is renowned appear in the campaign, revealing the full spectrum of Graff ’s singularity. An unprecedented 3,600 carats of diamonds, emeralds, rubies and sapphires are featured, making this among the greatest gatherings of gems ever seen in a single high jewellery campaign.
Necklaces feature prominently in the collection, as do earrings. Contemporary motifs first seen in the Tribal Collection have been further explored and expanded, challenging Graff ’s artisans to custom cut diamonds into innovative shapes to realise these creative arrangements of stones. Illustrating the excellence of the brand’s craftsmanship and highlighting the textural complexity of the designs, an array of high jewellery rings sculpts the light into brave, new forms with contrasting diamond cuts. Equally sublime is the skilful use of colours, as in the phenomenal collection of Fancy Vivid Yellow diamond jewels.
For over half a century, Graff has operated at the very pinnacle of the high jewellery industry. Perhaps most notably, the house has dominated the list of historical and important rough diamonds discovered, cut and polished in this century. The 302.37-carat Graff Lesedi La Rona, the largest, highest colour and highest clarity diamond ever certified by GIA (Gemological Institute of America) and the world’s largest square, emerald-cut diamond, is one of them.
Graff ’s unique high jewels are designed and manufactured at their London atelier, where their master craftsmen employ a highly-personalised approach, which extends to their bridal line. The jewellery house also has a luxury watch division, which combines imaginative design and exceptional Swiss engineering to create captivating collections and bespoke timepieces.