A Dazzling Scent

The beloved fragrance house Bath & Body Works are launching a new addition to their vast collection: Luminous.

Feeling fabulous and gorgeous, leaving a memorable scented trail is something we all would love to achieve. The new Bath & Body Works fragrance, Luminous, is on a mission to help let your scent linger in the air.

According to a Bath & Body Works survey, 77% of consumers love getting complimented on the scent they wear and 83% say they wear a fragrance for themselves rather than to impress others. With this idea in mind and to understand its customers further, the beauty brand is encouraging users to express themselves by sharing how Luminous makes them feel. The #ShareYourShine campaign is asking wearers to share how this new aroma makes them glow from the inside out and tag @bathandbodyworksarabia.

“Our customers view scent and fragrance as part of their identity, so by bringing an elevated yet accessible product to a passionate community, we have all the makings of a sharing and engagement campaign that celebrates our customers and is anchored in empowerment,” said Jamie Sohosky, Chief Marketing Officer at Bath & Body Works.

Luminous was created to make every day and night feel like a special occasion. The beauty retailer partnered with master perfumer David Apel to bring the inspiration to life through this bouquet. “The ingredients selected were very intentional – I wanted to give the fragrance a multidimensional signature with warmth, levity, elegance and most importantly, power and trail. Luminous moves with you and is a manifestation of what inspires you to live authentically and fully,” said David Apel.

Luminous blends three luxe notes for rich decadence, warmth and sweetness. Ruby currant is a new and on-trend take on the dark red berry note; gilded iris is an in-demand luxurious ingredient; and praline amber provides a warm, gourmand note to the fragrance that leaves a lasting trail.

It’s available in 20 products, including various forms for which the brand is known, such as Eau de Parfum, Moisturizing Body Wash and Body Cream. The luxurious scent with vanity-worthy packaging is perfect for a gift or those looking to refresh their fragrance for the upcoming warm season.


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