A Showcase of Horological Excellence

With 55 premium watch brands taking part and the doors open to the public for three full days, this year’s Watches and Wonders exhibition promises to be bigger and better than ever.

Taking place in Geneva, Switzerland, from April 9 to 15, the event boasts an enhanced programme at the Salon and In The City.

With its commitment to elevating the visitor experience, the exhibition crafts meaningful connections and interactions with the exhibiting brands and expanded spaces see the opportunity to host new manufacturers.

Expected to showcase a record 55 esteemed watch brands, Watches and Wonders Geneva 2024 serves as a premier destination for industry professionals, connoisseurs and enthusiasts alike with attendees having the opportunity to witness the unveiling of the latest innovations.

Demonstrating increased inclusivity, a new seven-day programme will see the Salon opening its doors to the public from Saturday to Monday. Tickets, including student and weekend options, are available for purchase online.

For the 2024 edition, Watches and Wonders Geneva undergoes a transformative reimagination, expanding to two floors and introducing new spaces for exploration and interaction. Alongside famous names such as Rolex, Cartier and Patek Philippe, six new brands, including Bremont and Eberhard & Co, will debut their creations.

At the heart of the Salon lies The LAB, a visionary enclave symbolising the industry’s unwavering dedication to technological innovation, where startups, schools and engineers will unveil the secrets and prospects of the future of watchmaking.

Beyond the Salon, the vibrancy of watch movements will reverberate throughout the City, with a dynamic In The City programme set to captivate audiences and connect the watchmaking industry with Geneva, the city that has inspired this craft and provided a thriving environment for luxury watchmaking.

A new Village ‘Horloger’ will showcase the artistry and savoir-faire of fine watchmaking, while major brands will host in-store activities featuring exclusive presentations and exhibitions.

The festivities culminate with an evening celebration on April 11, featuring a free concert on the Quai Général Guisan, inviting attendees to revel in the spirit of horological excellence.


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