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The Middle East has been the birthplace of many new fashion brands, and Niili is one of them, with its core values imprinted in the region’s cultural influences.

Rooted in Emirati heritage, Niili was founded by Khaled Al Zaabi and Paula Quetglas Llop. The brand finds its inspiration in mother nature and the cultural essence of its origins, the United Arab Emirates. Niili represents and celebrates the versatility, diversity and inclusiveness of the region, creating contemporary silhouettes based on traditional wear.

Timeless pieces, honest simplicity and a sophisticated approach to luxury. Niili brings uncompromising attention to detail, quality and superior craftsmanship. Ethical fashion is part of its principles of sustainability and encouragement to responsible consumption through limited-edition products. Natural fabrics and minimal packaging to generate the least waste possible and continuous responsible contribution to the local community are part of Niili’s beliefs. The brand’s R.20 collection brings together the magical and poetic elements of nature woven alongside a rich tapestry of traditions and customs.

Versatile silhouettes of separates, including trousers, blouses and skirts, together with its signature lightweight open kaftans and dresses, are the pieces to embrace in the new season. The Aquarelle Single-breasted Belted Blazer comes to life in sunset tones of pink and peach, with a tie-dye motif. The piece has a matching belt for a cinched waist, and its cut creates a peplum-style shape that is both comfortable and chic.

The Handmade Artisanal Crochet Jacket is made with responsibly sourced materials of silk fabric and mercerised cotton yarn. However, the item that best represents the brand’s historical roots is the N Sadu Belt with Gold Plated Buckle. Sadu is a traditional form of weaving practised by Emirati women in rural communities historically used to produce soft furnishings and decorative accessories for camels and horses. The belt integrates heritage inspiration and a modern aesthetic to celebrate this encounter.

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