Viva Launches Partners’ Redemption for VIVA Rewards Customers

In a major initiative to further enhance Bahrain’s first telecom loyalty rewards programme, VIVA Bahrain and Al-Shaya Group are now offering greater flexibility and increased benefits to its customers with an opportunity to redeem their earned points in VIVA Rewards in exchange for products and services. Brands include: MAC, Bath & Body Works, Debenhams, and Pottery Barn.