Viva Magenta is Pantone’s (a world-renowned authority on hues) colour of 2023. According to them, it represents braveness and a fearless attitude – a pulsating shade whose exuberance promotes a joyous and optimistic celebration, writing a new narrative. “Invoking the forces of nature, Viva Magenta galvanises our spirit, helping us to build our inner strength,” said Leatrice Eiseman, Executive Director at Pantone Color Institute.

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