The iconic blue box jewellery brand Tiffany & Co. expands its exquisite Tiffany Lock Collection.
New York-based luxury jeweller Tiffany & Co. has announced the global launch of additions to the Tiffany Lock Collection with a new campaign that features global ambassador, Rosé from BLACKPINK (Korean girl band).
Launched in the United States last year in September, the Tiffany Lock Collection was highlighted by the brand as being all-gender with an ethos of no rules, all welcome. Inspired by the power of togetherness and inclusivity. Signalling a new expression of design and craftsmanship, the Lock Collection pays homage to the jeweller’s illustrious heritage while introducing the latest innovation to the bangle. The elegant swivelling mechanism echoes the functionality of a padlock, an important motif from the Tiffany archives.
Expanding on the previous offering, the global launch brings a stylish new selection of rings, earrings and pendants in rose gold to the line, with multiple other colourways debuting later in the year.
The new campaign features K-pop superstar Rosé. The Tiffany & Co. house ambassador is styled in sparkling diamond Lock bangles that highlight the versatility of the designs and the powerful style statement made by each of them.
Rosé embodies the modern Tiffany & Co. woman and brings an energy aligned with the Tiffany Lock’s ethos. Rosé and the male talent featured in the new Lock campaign capture the inclusive spirit of Tiffany’s first all-gender jewellery collection.
Tiffany & Co. was founded in New York in 1837 by Charles Lewis Tiffany and has since become an international luxury jeweller acclaimed for its elegance, innovative design, fine craftsmanship and creative excellence.