The Max Mara Mission

Maria Giulia Maramotti dresses the part. She acts the part too . She is one of the heiresses to the Max Mara throne and is killing it at the moment. We talk to her about how fashion empowers women, her involvement with the Women in Film awards and what she would change if she were Queen for a day…

Maria Giulia Prezioso Maramotti

As an heiress to the Max Mara throne, what is it like being part of this classic Italian brand as a global ambassador? I guess for me it’s a lot about trying to deliver to the public the message of what Max Mara is as a brand, its DNA, the history and development and how we have evolved during the years. It is obviously an honour to be so heavily invested into a brand which I love and respect so much beyond it being part of my family heritage.

Are you surrounded by strong, intelligent and supportive women in your life?
Absolutely – I believe that part of my success as an entrepreneur has been to have a mother as an inspiration who has taught me the value of work, and strength. I believe all the women I have had the honour and pleasure to work with, are and have been an incredible support. Also outside my own work, I am lucky as I am surrounded by these beautiful women who are a constant inspiration.

What do you think is fundamentally wrong with the fashion industry at the moment? I believe that quality comes through research and inspiration comes from studying. I believe that fashion has very many layers which sometimes are getting lost in translation because part of the industry has lost the knowledge of actual quality and craftsmanship over marketing. This though, is a value which I foresee coming back soon.

Does Max Mara support size, ethnic and racial diversity?
We always have done. It is part of our DNA. My grandfather was probably one of the first who envisioned the idea of plus sizes, as well as diversity, which for us has been a status quo, but not only within the public, but with the people that work with us – coming from all over the places. Just recently in our MMFW17 SHOW in Milan we had a model walking in a chador.

How do you think fashion empowers women?
I think that women empower themselves. I think that fashion has the role of enhancing such power.

Do you think certain clothing reinforces negative stereotypes about women? How can we reverse perceptions?
I’ve never thought about pieces reinforcing stereotypes, it is always about the way you want to wear things. I don’t think that if a woman wanted to make a statement about her power she should dress like a man. On the contrary- I think that today being a woman means having the freedom to wear what you feel comfortable with and really be comfortable in your own skin.

Does Max Mara support women in the third world in the production, textiles and garment sectors by giving job opportunities? We support women worldwide, whether it is through art support via creating jobs and investing in creativity and in craftsmanship.

The Women in Film awards – what is that all about and why is it important for Max Mara to sponsor this kind of event?
As a brand that empowers women – for us it has always been incredibly important to be present in the art world. Performing arts in this case.

What are your favorite films that have a strong female lead?
I have always loved Cate Blanchett in Elizabeth. I am and will always be a huge fan of Ingrid Bergman in Casablanca.

Who do you call your female idol?
Besides my mother, I think that there are too many women I admire to really go back to only one.

Who is your style icon?
I always thought Queen Elizabeth the 2nd was one of the greatest dressed women in the world because of her consistency. Other than her, I am a fan of Audrey Hepburn.

If you were Queen for a day, what three things would you change in the world? I would cancel reality shows, increase the number of women in politics, and require chivalry to be mandatory.




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