New Balance, one of the world’s major sports footwear and apparel manufacturers, has opened its first-ever retail location in the Kingdom at The Avenues – Bahrain.
The fresh retail concept is built to put people, not products, at the center of the consumer experience. Designed around a central seating plan, the store aims to encourage customers to convene, draw inspiration from each other, and find their authentic style.
The concept includes an edited assortment of merchandise as well as visual storytelling to accompany select products, highlighting the makers and origins behind them and spotlighting New Balance at the intersection of sport and culture. The selection of footwear and apparel is curated so both an elite athlete and a fashion influencer can each envision their next great moment, side by side.
“Bahrain is an exciting and important market for New Balance as we continue to grow our presence across the Middle East, North Africa and India regions,” said Stuart Henwood, Senior Director – Middle East, Africa and India at New Balance.
“Entering a new market is a reflection of the brand’s commitment to making premium performance and lifestyle products more accessible to our communities across the region.
“We see incredible passion for sport and self-expression in Manama, and we’re proud to create a space that not only brings our innovative product offering to the region, but also inspires movement, creativity, and individuality in every customer who walks through our doors.”
Located on the ground floor of The Avenues – Bahrain, the new 138sq./m New Balance store brings the brand’s iconic athletic style and innovation to one of the Kingdom’s most prestigious shopping destinations.
The store is open from 10am to 10pm from Saturday to Wednesday while on Thursdays and Fridays, it remains open from 10am to 12am.