THE BIG-HEARTED MAISON

CHOPARD, the Big-hearted Maison serves a significant cause in Bahrain as “Little Diamonds do Great Things”

Chopard, in collaboration with partner Bahrain Jewellery Centre, held an exclusive event at Chopard Boutique in Moda Mall Bahrain, on the 12th June to support The Dreams Society Foundation helping realise the dreams of children who suffer from terminal illnesses and debilitating diseases.

Co-president and Artistic Director of Chopard, Caroline Scheufele, has fully understood that Chopard’s role, as a family Maison passed on from generation to generation, should not be confined to selling the exceptional creations of watches and jewellery – but that its duty also lies in dedicating the family success and corporate influence to serving philanthropic commitments. “When you’re lucky enough to lead a charmed life, it is only right to help those for whom life is a trial”, she says.

 

The importance of the values that have forged the shining reputation of the Geneva-based Maison: humanity, generosity and kindness are the essential qualities governing the vibrant creativity and the taste for aesthetic wonderment cultivated in the atelier of this family-run Maison. Beyond its stature as the symbol of lovers, it evokes the heart as a giver of life. Through creations worn like a visible crest of love and happiness, Chopard dedicates its Happy Hearts collection to every woman with a Big Heart. The choice of a Chopard jewellery creation is that of the Chopard woman, who sees in the Maison’s commitments an echo of her own generosity, of her own high ethical standards. Big-hearted women find in Happy Hearts designs the transparency of their origins and sense of genuine consistency with their own value system, inextricably interwoven with a desire for self-giving.

CHOPARD – THE ARTISAN OF EMOTIONS

Since its founding in 1860, Chopard has perpetuated a heritage of artisanal skills and traditional crafts by shaping contemporary creations synonymous with emotions. Guided by a resolutely positive vision of life, the Maison celebrates the precious moments of accomplished men and women around the world for whom watches and jewellery are a perpetual extension of their own joie de vivre

ABOUT BAHRAIN JEWELLERY CENTRE

Established in 1978, Bahrain Jewellery Centre has grown from a small unit in the Suq to an exclusive dealer for the world’s most renowned watches, jewellery, leather goods, gift items and fashion ware. The company’s long history, loyal customer base and excellent after sales service have propelled them to their position as leaders in the market.

ABOUT THE DREAMS SOCIETY

The dreams society was formed in 2011 with the goal of bringing joy to children affected by illness or by a debilitating disease, by making their treasured dreams come true. There are many parts of the community that deal with what these children “need”; the society focuses on what these children “want”. Up to today, dreams society has fulfilled dreams for over 50 children. These dreams would not be a reality without the help of generous donors and sponsors. With the support of the members, volunteers, and the community as a whole, they continue to grant as many dreams as they can.

 


 

@bahrainjewellerycentre / @chopard / @dreamssociety

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