As summer settles over the region with rising temperatures and lingering humidity, skincare shifts from simple indulgence to essential purification. In the search for freshness, comfort and radiance, Hammam, through the lens of Cinq Mondes, returns as one of the season’s most timeless beauty rituals.
Deeply rooted in Middle Eastern culture, Hammam has remained an essential part of beauty and well-being rituals across the Arab world for centuries. Far beyond the steam itself, it represents a moment of pause, where cleansing, care and heritage come together through gestures passed down over generations. Its lasting appeal lies as much in the experience as in the visible benefits it brings to the skin.
In summer, Hammam takes on a different dimension. Between heat, humidity, SPF buildup, perspiration and pollution, signs of congestion and dullness can quickly appear. The complexion loses radiance, texture appears uneven and comfort becomes compromised.
Built around deep cleansing and exfoliation, this treatment offers a complete reset, leaving the body softer, clearer and refreshed. With its Ritual from Atlas, Cinq Mondes draws on this heritage to revisit the traditional Hammam through a more contemporary lens, combining Middle Eastern-inspired customs with French skincare expertise.
HAMMAM, REINTERPRETED BY CINQ MONDES
Inspired by beauty traditions from across the globe, Cinq Mondes has spent years exploring ancestral practices, traditional remedies and botanical ingredients discovered throughout five continents. This vision continues to shape the brand’s approach, and the Ritual from Atlas embodies this philosophy.
At the centre of the treatment is the steam bath, whose humid heat helps open pores, eliminate toxins and prepare the body for exfoliating and nourishing treatments. Following traditional Hammam gestures, the experience continues with a deep cleansing process using products specifically designed to purify the skin while enhancing the sensory dimension of the treatment.
The Atlas Ritual by Cinq Mondes involves the following: Beldi Black Soap, Kassa Glove, Rhassoul Cream and Sumptuous Oil.
The journey begins with Beldi Black Soap, beldi meaning ‘authentic’ in Arabic, a product deeply rooted in Moroccan beauty traditions. Made from a natural vegetable paste formulated with 100% virgin olive oil, it has remained a staple of Hammam culture for generations. Applied to damp skin, its rich texture softens as it cleanses and lifts away accumulated impurities. The result is a complexion that is softer, clearer and perfectly prepared for exfoliation.
Used alongside the Kassa Glove, the ritual takes on its exfoliating dimension, helping reveal skin that appears smoother, softer and more radiant. Traditionally woven from crepe fibres and now crafted from plant-based cellulose, the glove is used for firm, rhythmic movements and prepared with Beldi Black Soap. Beyond exfoliation, this emblematic Hammam gesture also helps stimulate circulation and remove the buildup caused by heat, humidity and daily environmental exposure. Together, the duo extends beyond the spa experience and can easily be incorporated into an at-home routine, recreating the sensorial benefits of the traditional Hammam in the shower.
The ritual continues with the Rhassoul Clay Cream, inspired by traditional Moroccan beauty practices. Known as ‘the washing earth’, ghassoul clay has long been prized for its purifying properties and remains one of the region’s most treasured beauty ingredients. Applied onto the body, the cream transforms the treatment into a deeply sensory moment: cinnamon creates a comforting sensation of warmth, while eucalyptus reveals an immediate wave of freshness upon rinsing. The result is purified, refreshed skin and a body left lighter and re-energised.
To wrap it up, the Sumptuous Oil blends argan, olive and sesame oils, ingredients traditionally celebrated for their content rich in essential fatty acids and antioxidants. Its silky texture melts effortlessly into the skin, delivering nourishment without leaving any greasy finish. Used at home after exfoliation, it helps restore softness, suppleness and comfort to both skin and hair, while offering protection against the drying effects of heat and environmental stressors during the summer months.