In another example of fashion meets beauty, Dries Van Noten embarks on a journey into the make-up universe.
Many fashion brands have entered the beauty world, and Dries Van Noten – the Belgian label – has recently jumped on this bandwagon. After putting together more than 100 fashion shows, Dries Van Noten knows beauty. Working with leading hair and make-up creatives, his catwalk performances have always featured bold beauty statements.
The perfect balance of elegance and surprise is Dries’ make-up signature. Lipsticks are the first products launched as an introduction to the brand’s vision in this field. They will be followed by a complete collection for face, eyes and nails, representing the world of impossible combinations unique to Dries Van Noten.
For this brand, make-up isn’t just about the result; the gestures, rituals and application tools are as important. Dries understands the concept of a desire-inspiring object. Falling in love with a lipstick starts with the case and continues with the colour inside, how it feels on the lips, its scent, ingredients and visual effect.
Four refillable cases combine endlessly recyclable Zamak metal in clashing top and bottom prints inspired by fabrics from the fashion collections. The cases open to reveal a choice of 30 colours in satin, matte and sheer finishes and one clear balm. The formula features rosehip oil to care for the lips.
Together with the lipsticks, the brand has also created various accessories, such as lip brushes, mirrors, combs and pouches.