French luxury fashion house KENZO is supporting the French judo team for the 2024 Paris Olympics with a specially designed kit.
The outfit, designed by Nigo, KENZO’s artistic director, gives a nod to the sport’s Japanese origin.
The French judo team will wear the same kimono-inspired suit that was unveiled during the Fall/Winter 2023 runway show by the brand.
The kimono is a garment that underwent various changes since its creation in Japan in the 8th century. The use of the kimono was at its peak during the Edo era (1603 to 1868) – characterised by economic growth, national stability and enjoyment of the arts – regardless of the wearer’s age, gender or social status.
It is still worn during Japan’s significant events as a reminder of the country’s core culture.
The kimono has also evolved in the practice of judo: its most notable changes throughout the years involved length and overall volume for greater freedom of movement and the use of thicker fabric to allow better grip and anchorage.
It is a symbol of discipline, respect and commitment to the martial art, which reflects values dear to KENZO.
The authentic kimono perfectly sums up the traditional Japanese roots that inform Nigo’s work ethos for the fashion house. And it has been reimagined by Nigo as a sartorial, ceremonial garment as a further expression of the ‘East-meets-West’ creative stance constantly displayed by the designer at KENZO.
LVMH, KENZO’s parent company, is always strongly involved in supporting international sporting events and competitions.
For more information, please visit www.kenzo.com.