Strikingly Bold

With their daring spirit, Givenchy introduce L’Interdit Mascara, a revolutionary product that combines spectacular make-up results with sustainable beauty.

Boldness has always had a name at Givenchy: L’Interdit. Since the first L’Interdit fragrance created in 1957, this singular word has encapsulated the brand’s nonconformity and innovative spirit. Known for breaking free from tradition, they have made significant strides in the market, notably with the creation of Phenomen’Eyes in 2008, the first spherical-brush mascara. Today, they continue their fearless creativity with L’Interdit Mascara, a groundbreaking product that promises exceptional results and 24-hour wear.

The lash enhancer stands out with a 90% natural-origin formula, housed in a luxurious glass tube and complemented by a brush made from biobased materials. This new volumising mascara lengthens, curls and defines lashes, providing sophisticated volume that lasts all day. Moreover, it offers long-term lash care, improving hair quality by boosting volume, length, density, strength and shine. Despite its long-lasting performance, it is easily removable with a gentle cleanse.

The formula’s natural components include an active ingredient with ceramide-like effectiveness that nourishes, smooths and strengthens lashes, along with D-Panthenol for repairing and protecting benefits. A unique blend of three waxes increases volume and length, while the application remains soft and comfortable.

To celebrate the launch of the mascara, Givenchy has revealed a new Le 9 eyeshadow palette, featuring nude tones with matte, silky and metallic browns – accented by a hint of silver. Additionally, two new shades of the Le Rouge Interdit Intense Silk lipstick – Rose Boisé (rosewood colour) and Nude Mousseline (nude pink) – join the lineup, along with the striking Rouge Infusé (deep red).

The L’Interdit Mascara launch campaign features models Lu Tao and Carla Pereira alongside Meadow Walker, showcasing their bold, beautiful lashes and embodying Givenchy’s signature audacity.

@givenchybeauty

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