Tiffany & Co. brings a snowy scenario to this year’s Holiday Campaign.
The holiday season is covered in magical scenes. Tiffany & Co. unveiled its With Love, Since 1837 campaign starring the brand’s ambassador, the American actress, Anya Taylor-Joy. In the visuals, the whimsical mood of the season takes over as she explores New York City in a snow-dusted winter wonderland.
The campaign is brought to life through captivating storytelling with film and still imagery. Anya travels the city draped in the house’s iconic lines, capturing the essence of each collection, highlighting Tiffany & Co.’s birthplace as the location where every act of love is celebrated, from timeless bonds to meaningful beginnings.
The film, directed by Jonas Lindstroem, is an ode to ‘the city where love never sleeps’ a parody on NYC’s nickname as the city that never sleeps popularised by Frank Sinatra in the song New York, New York. Walking over the Brooklyn Bridge, the actress wears HardWear by Tiffany designs, highlighting a gift that celebrates new heights. It concludes with Anya peering into the Fifth Avenue windows of the world’s most iconic Tiffany & Co. store: The Landmark. A snow-dusted cityscape of Manhattan beckons and dreamy vintage music plays.
The campaign also unfolds a series of starry vignettes, photographed by Carljin Jacobs, where sparkling Tiffany designs illustrate the many facets of love. In one image, the actress wears T by Tiffany, a collection inspired by New York City, while in another she is featured in Knot by Tiffany, a symbol of close connections.
Tiffany & Co. collections are available at Bahrain Jewellery Centre (BIC).
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