Hermès Beauty has launched Hermès Plein Air, its first-ever foundation.
Hermès is a luxury brand that adds its special touch to an array of sectors and beauty is one of them. Hermès Plein Air was born to expand the brand’s vision of a fresh and free complexion. According to Gregoris Pyrpylis, Creative Director of Hermès Beauty, he has designed the brand’s first foundation to be an invisible base for the face – a neutral tone that gives every personality the freedom to express itself. A sensory, comforting liquid that melts into the skin for an even, elevated finish.
The luminous matte skincare foundation offers a subtle range of shades to suit every individual’s skin, in a distinctive combination of intensity and undertone that defines the unique, natural identity and beauty of each complexion. Composed of 34 shades, it has been grouped into five colour intensities: light, light-medium, medium, medium-deep and deep. Each colour intensity offers three undertones: cool, neutral and warm. The personalisation of the shade allows its wearer to achieve a precise match and even-toned radiance.
It claims to be comfortable and undetectable to wear, leaving the skin clear, blurring imperfections. Its formula is made with 71% natural-origin ingredients, intended to offer a balance between high-performance make-up, effective skincare and the benefits of nature. A smooth, plump complexion will deliver a glowing finish to any make-up. With that in mind, the formula contains 82% of a skincare base, with a trio of active ingredients: niacinamide to nourish and improve skin quality, pure hyaluronic acid for intense moisture, and white mulberry extract, which restores bounce and protects the skin from 13 oxidative stressors.