2025 is here, and the globe’s health hangs by a thread. Yet, hope endures as a handful of trailblazing brands take the lead for a brighter, greener future.
In a world where sustainability is no longer an option but absolutely necessary, eco-conscious brands are rising to the challenge and reshaping the narrative around responsible consumption. From the way we dress to the products we use and the experiences we seek, every choice we make carries an environmental impact. This month, in honour of our collective responsibility to the planet, we spotlight the brands – both regional and international – that are making efforts to save the planet.
BRANDS FOR LESS
Proving that sustainability can also be accessible, Brands For Less takes unsold inventory from global brands and gives it a second life. By offering these products at discounted prices, it reduces waste and extends the lifecycle of garments that might otherwise end up in landfills. The brand also adopts environmentally friendly practices in its operations, including the installation of solar panels to cut carbon emissions and the promotion of recyclable shopping bags. It’s not only tackling waste but also empowering eco-conscious consumers to make thoughtful choices without compromising on style or budget.
@brandsforless
GREEN BAR
Bahrain-based Green Bar harnesses the power of nature to create luxurious beauty and wellness products. Inspired by the region’s healing culture, its offerings, ranging from botanical oils to artisanal skincare, are made with locally sourced (often from the founders’ own gardens), organic ingredients. The brand is deeply committed to sustainability, using glass packaging to reduce waste and promoting reusable and refillable containers. Green Bar also collaborates with local farmers to support traditional agricultural practices, blending heritage with a deep respect for the planet’s resources.
@greenbarshop
HOUSE OF NOYA
The luxury fragrance brand House of Noya is all about environmental mindfulness. Working closely with master perfumers like Dominique Ropion and Paul Guerlain, brand ensures its creations are as ethical as they are enchanting. House of Noya partners with Laboratoire Monique Remy (LMR) Naturals and International Flavors & Fragrances (IFF) to support sustainable farming, with a notable example being the For Life certification (a fair trade certificate) granted to nearly 900 patchouli farmers in Indonesia. These efforts extend beyond responsible sourcing; reforestation projects and empowerment initiatives for local farming communities solidify the brand’s role as a green leader in the fragrance industry.
@houseofnoyaofficial
ORIS
Oris, with expertise of 120 years in making mechanical watches, continues to set benchmarks in sustainable luxury with its pioneering efforts in ecofriendly watchmaking. The brand’s Sustainable Watch Box, made entirely from recycled materials, highlights its commitment to reducing plastic waste by eliminating 1.5 tonnes annually and lowering carbon emissions through its lightweight, collapsible design. Meanwhile, the Aquis Date Upcycle watch holds an eye-catching dial made from recycled PET plastic. Beyond design, Oris partners with global initiatives to protect the planet. Its collaboration with the Reef Restoration Foundation addresses the critical issue of coral bleaching, while its support for the Yusra Mardini Foundation aids displaced communities worldwide.
@oris
PATAGONIA
Patagonia does more than just outdoor clothing; it’s a mission-driven organisation fighting for the planet. Its use of organic cotton, recycled materials and fleece made from plastic bottles sets the standard for sustainable production. It also prioritises ethical labour through Fair Trade Certified sewing and promotes a circular economy with its Worn Wear repair programme. The brand donates 1% of annual sales to environmental causes, supports grassroots movements and funds conservation projects. Its Action Works platform connects communities with eco-initiatives, while the transparent supply chain inspires other brands to adopt green practices, such as the RDS (Responsible Down Supply) standards it requires for all down used in its clothing.
@patagonia
REFORMATION
“Being naked is the #1 most sustainable option. We’re #2,” is Reformation’s cheeky slogan. The brand uses innovative materials like TENCEL, made from sustainably harvested wood pulp and deadstock fabrics, giving new life to leftover textiles. Its factories are designed with eco-friendliness in mind, featuring energy-efficient lighting, renewable power and waste recycling systems. Each item comes with a RefScale to show the water, carbon and waste saved in production. Reformation goes above and beyond with a 100% carbon-neutral status, offsetting emissions across operations and supporting global reforestation projects. Its recycling programme encourages customers to give old clothing a second life while all packaging is sustainably sourced.
@reformation
TATA HARPER
Each product at Tata Harper is handcrafted on the founder’s 1,200-acre farm in Vermont, USA, using the purest natural ingredients, ensuring no artificial chemicals ever make their way into the formulas. Her farm-to-face approach doesn’t just guarantee quality – it also keeps the entire process sustainable, from cultivation to packaging. The innovative formulas contain highly concentrated active ingredients, delivering visible results without compromising safety or ethics. The brand uses glass packaging wherever possible to minimise plastic use and even offers a recycling programme for empties. Small-batch production ensures minimal waste, while the brand’s ethical sourcing of the rest of the ingredients supports farming communities around the globe.
@tataharperskincare
THE GIVING MOVEMENT
A regional favourite, The Giving Movement is a Dubai-based brand that merges sustainable practices with modern athleisure. Each piece in its collection is made from recycled water bottles or organic bamboo, championing innovation in materials. Beyond the product itself, it donates USD4 from every sale to charities, ensuring that every purchase contributes to a greater purpose. The brand’s commitment to small-batch production and transparency has earned it loyal followers, making sustainable living stylish, accessible and meaningful. In a fast-paced world, The Giving Movement reminds us to slow down and make choices that truly matter.
@thegivingmovement
TRIBE OF 6
A UAE-born brand, Tribe of 6 takes its commitment to the planet seriously. With responsibly sourced materials like Organic Loopback Cotton and Recycled Polyester, the label blends environmental consciousness with stylish silhouettes. Its limited-stock production model ensures minimal waste, aligning with the UAE’s vision for a greener future. Each collection is thoughtfully curated to meet the needs of today’s mindful consumer, providing stylish, durable and eco-friendly options.
@tribeof6me
VEJA
French trainer brand Veja bridges the gap between the past and the future by blending retro-inspired designs with innovative practices. Known for its clean, minimalist trainers, reminiscent of basketball styles from the 1970s and ‘80s, Veja innovates with the use of materials like organic cotton, wild rubber and recycled plastic bottles. Its collaboration with Brazilian farmers ensures fair trade practices while protecting the Amazon rainforest. Veja’s openness to the production challenges sets it apart in an industry often criticised for its lack of accountability. Refusing to rely on advertising, Veja invests its resources into transparency and quality, proving that good design and eco-consciousness can coexist without shortcuts.
@veja