Ohlala delves into the world of La Prairie with Chief Marketing Officer, GREG PRODROMIDES
Platinum Rare is La Prairie’s most prestigious collection – what is it that makes it the most luxurious collection?
In crafting the Platinum Rare Collection, La Prairie applies the same principles as the Maisons of haute-couture, hautehorlogerie or haute-joaillerie – from the painstaking selection of its raw, precious ingredients to an expert formulation and the sublime design of its vessels, every Platinum Rare creation is an object of desire.
Why did you decide to infuse a noble ingredient such as platinum into skincare?
La Prairie became intrigued with platinum’s potential as an anti-aging element at a time when such scientific research was at its infancy. Convinced that this precious, rare ingredient of the highest purity and quality could be transformed into a rejuvenating skincare ingredient, the scientists at La Prairie made the commitment to elevate the research, creating an unprecedented Platinum science.
What is rejuvenation to La Prairie?
Rejuvenation is the very essence of La Prairie, inspired by the brand’s rich heritage that began with the pioneering work of Dr Paul Niehans at the Clinique La Prairie. The quest for timeless beauty is continuously pursued through the art, science and pioneering excellence, fusing Swiss precision, scientific innovation, precious ingredients and a magical experience. It has become a promise of time.
Last year you introduced the concept of Haute-Rejuvenation. What is it exactly and how do you achieve it?
Haute-Rejuvenation is the very essence of the Platinum Rare Collection, inspired by our heritage at Clinique La Prairie and Dr Paul Niehans’ pioneering rejuvenating therapies. Haute-Rejuvenation also embodies the traditions of savoir-faire unique to La Prairie – audacious innovation, bespoke craftsmanship, the use of the most precious, rare ingredients and a refined, enchanting experience.
This year is a milestone for the Platinum Rare Collection. Could you tell us more about this new era?
In 2020, La Prairie introduces a new chapter of HauteRejuvenation: the Science of Haute- Rejuvenation. La Prairie scientists have developed the Science of Haute-Rejuvenation exclusively for the Platinum Rare Collection. It explores the secrets of skin rejuvenation and acts by creating a virtuous Loop of Rejuvenation across skin layers to help reverse the visible signs of aging. This scientific milestone has elevated the Platinum Rare science to new heights.
What is the Loop of Rejuvenation?
With age, the skin’s natural rejuvenating capacity decreases. To counteract this, the Science of Haute-Rejuvenation reactivates the skin’s natural network of interconnected rejuvenating processes, triggering a halo of benefits across skin layers. This creates a virtuous Loop of Rejuvenation addressing the visible signs of aging.
How does Haute-Rejuvenation elevate the Platinum Rare Collection to new heights?
Haute-Rejuvenation elevates the Platinum Rare Collection to its summit. It is the very essence of the Platinum Rare Collection, embodying the heritage and savoir-faire unique to La Prairie: from the science inspired by the heritage of our brand at the Clinique La Prairie and Dr Paul Niehans’ pioneering rejuvenating therapies, to the unique La Prairie’s traditions of savoir-faire – audacious innovation, bespoke craftsmanship, the use of the most precious, rare ingredients and a refined, enchanting experience.
“La Prairie became intrigued with platinum’s potential as an anti-aging element at a time when such scientific research was at its infancy.”
The products from the Platinum Rare Collection have a very distinctive scent and texture. Does the sensorial experience remain the same with the introduction of the new products?
Though a new ground-breaking science has been introduced to the formulas, the velvety, shimmering textures and delicate signature fragrance of the Platinum Rare creations have been preserved – in order for both silky serums and unctuous creams to propel the senses to another dimension, on the other side of time.
What is your vision for the Platinum Rare Collection? What can we expect next year?
Timeless beauty is La Prairie’s quest. In crafting the Platinum Rare Collection, the epitome of luxury of our house, the La Prairie scientists are continuously inspired by our rich heritage at the Clinique La Prairie and Dr Paul Niehans’ pioneering Cellular Therapy. Furthermore, we strive to keep elevating the collection to its summit, embodying the savoir-faire unique to La Prairie – audacious innovation, bespoke craftsmanship, the use of the most precious, rare ingredients and a refined, enchanting experience.