ORCHIDÉE IMPÉRIALE

THE SECRET OF INFINITE LONGEVITY REVEALED

“Like a woman An orchid is a beautiful flower Like her foundation Its stem is strong yet flexible
Like her skin The petals are silky soft to the touch ”

AN ORCHID IS LIKE A WOMAN — KATHI MIRTO

ORCHIDÉE IMPÉRIALE THE 5TH GENERATION

MORE THAN 15 YEARS AGO, GUERLAIN REVEALED TO THE WORLD THE POWER OF ORCHIDS’ EXTRAORDINARY LONGEVITY AND THEIR INCREDIBLE COSMETIC POTENTIAL .

In 2022, Orchidée Impériale has been reinvented in a new high-end beauty cream in which the orchid’s genius, transcended by science, captures a new secret of longevity for skin: infinite longevity. Exceptional skincare combining High Regeneration, High Naturalness* and High Sensoriality to regenerate the visible signs of ageing, for longer. It perfectly embodies Guerlain’s excellence in the fields of research, formulation know-how and eco-friendly luxury.

THE SECRET OF INFINITE LONGEVITY REVEALED

NEW HIGH REGEN ERATION POWER DRAWN FROM THE ROOTS OF YOUTH

The new Orchidée Impériale Cream offers skin the orchids’ secret of infinite longevity. It presents a new feat: high regeneration drawn from the roots of an extraordinary new duo of orchids. Captured from deep within their roots to their crown, this power is concentrated in the new molecular extract: Orchid Totum™. It helps to activate and, for the first time, extend skin’s cell longevity* . Highly regenerated and highly redensified, the signs of ageing are reduced. Skin looks visibly younger, for longer.

*In vitro test on ingredients.

THE GUERLAIN REVELATION

THE EXTRAORDINARY POWER OF THE ORCHID’S ROOTS

After more than 15 years of research in the Orchidarium®, Guerlain researchers have discovered the secret of infinite longevity in the deepest roots of an extraordinary duo of orchids chosen from over 30,000 species.

“Orchid roots are extremely specialised organs capable of producing numerous molecules involved in the plant’s defence. These various molecules are able to balance themselves out and are of great interest in treating biological disorders.”

FRÉDÉRIC BONTÉ — DIRECTOR OF SCIENTIFIC COMMUNICATION FOR GUERLAIN

T WO SPECIES WITH AN EXCEPTIONAL VITAL FORCE

GASTRODIA ELATA

A legendary orchid known for millennia in traditional medicine, which can be found, among other places, in the mountainous regions of Yunnan, from the south-west to the north-east of China. Boasting exceptional regenerating properties, it cures many ills. Its precious fraction extracted from its root immediately fights a lack of cell oxygen and has a protective effect on skin cells* .

*In vitro tests on ingredients.

DENDROBIUM FIMBRIATUM

Usually epiphyte, it lives on the surface of tree trunks or branches. This orchid has an extraordinary ability to grow and survive. It draws all its strength from the depths of its incredible bundles of aerial roots in which it synthesises a wide variety of molecules. This same vitality radiates through each part of the plant, giving it an endlessly renewed beauty.

” Our new Dendrobium fimbriatum flourishes in the upper branches of trees. It develops incredible bundles of aerial roots that slip into all the cracks in the bark of the tree in order to draw great vitality from it. As long as the tree on which it is lodged continues to live, it will never die.”

FRANÇOIS GÉRARD — GUERLAIN ETHNOBOTANIST

GUERL AIN INNOVATION

THE NEW ORCHID TOTUM ™ MOLECULAR EXTRACT: HIGH-REGEN ERATION TECHNOLOGY

The regenerative power of a remarkable orchid duo is totally concentrated in the Orchid Totum™ cutting-edge technology. Composed of a wide variety of molecules, this molecular extract helps to regulate cell respiration, optimising skin regeneration and, for the first time, targets a longevity enzyme at the root of skin’s youth* to regenerate the visible signs of ageing.

Thanks to genomic and proteomic techniques, Guerlain Research has identified the key processes behind this extraordinary high-regeneration power. Encapsulated in the new Orchid Totum™ molecular extract, this technology targets two complementary markers of cell longevity.

*In vitro tests on ingredients.

THE “TOTUM ” : DYNAMIC VITALITY

The totum (from the Latin totus, meaning all) concentrates all the parts of a plant. Its powerful vitality is explained by the diversity and complexity of these molecules, which protect each other while developing a perfect balance and total synergy. The interaction of all these molecules with each other creates multiple reactions that are more effective and more adaptable than the addition of these individual molecules would be.

A MAJOR DISCOVERY IN COLLABORATION WITH THE SWISS FEDERAL INSTITUTE OF TECHNOLOGY IN ZURICH

Guerlain has collaborated with the Swiss Federal Institute of Technology in Zurich, one of the most prestigious universities in the world. This partnership has led to the discovery of the key role of a longevity enzyme, PHD3, in skin cell longevity mechanisms. This research was the subject of a communication to the American Society for Cell Biology (ASCB in 2016). This essential work has contributed to the development of the new High-Regeneration Technology, Orchid Totum™, which, in addition to regulating cell respiration and fighting hypoxia, targets for the first time this longevity enzyme to ensure perfect cell regeneration.

Like her beauty An orchid is designed by nature’s highest vision And reminiscent of her scent The sweet aroma casts a spell on innocence

AN ORCHID IS LIKE A WOMAN — KATHI MIRTO

THE GUERLAIN FORMULATION SECRET

THE IMPERIAL TRIAD ™: FINENESS, FULLNESS, FUSION

In 2022, the Guerlain art of formulation has reached its height, achieving an exceptional sensory feel infused into a highly natural formula* . Guerlain experts have accomplished the feat of enhancing the Orchidée Impériale cream’s legendary sensory qualities in a formula made up of 96% naturally-derived ingredients* . The Guerlain formulators have formulated an unprecedented tri-complex behind the Orchidée Impériale The Cream’s extraordinary sensory signature: the Imperial Triad™. Designed from the finest naturally-derived ingredients, it delivers unique sensory qualities that distil fineness, fullness and fusion. Ultra-fine, soft and emollient, rich and plumping in one, this exceptional formula perfectly fuses with skin, wrapping it in a protective film that hydrates it all day long.

TH IS NEW CREAM REINVENTS SENSORY EXPERIENCE IN A MORE NATURAL AND UTTERLY UNCOMPROMISING APPROACH .

*Calculation based on the international ISO standard 16128, including water. The remaining 4 % help to optimise the formula’s integrity over time and its sensory qualities

Like a woman’s inner beauty of generosity Orchids share multiple flowers on a single stem As only a woman’s face can, the orchid gleams in the moonlight Most of all A woman is like an orchid wanting, needing loving care

AN ORCHID IS LIKE A WOMAN — KATHI MIRTO
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