NEW CHAPTER

Maurice Lacroix’s promised new timepiece is finally here. After the launch of the quartz version, this historical model has been given a new, sharper look with an automatic movement, giving rise to the AIKON Automatic and AIKON Automatic Chronograph.


Renowned for its high-quality designs and innovation, the watch brand Maurice Lacroix has worked on the AIKON to give an unparalleled perceived value to its finishings. For the first time, Maurice Lacroix presents a complete range of AIKON watches with automatic movements: a three-hand model with a date function and a chronograph with day and date. Although based on the design of the AIKON quartz, Maurice Lacroix has created a whole new watch.

Impactful Design

The AIKON collection is the descendant of the Calypso. This benchmark piece — the brand’s best-selling model of the 1990s — already incorporated the AIKON’s main distinctive features: the integrated water-resistant case, the flat sapphire crystal encircled by the famous six-arm bezel, the M logo in relief on the leather straps, and exceptionally high-quality production. In 2016, Maurice Lacroix revamped these iconic features with the AIKON quartz. The transformation continues with even more details, more remarkable finesse and increased value. With their dynamic angles and pronounced polished and satin-finished surfaces, the AIKON Automatic models have a real presence on the wrist. They also feature a newly designed flexible five-link steel bracelet. Incredibly soft and supple, it suits all wrists. The AIKON Automatic models are eye-catching, from the bracelet to the case. The energetic, taut curves clearly communicate the modern, masculine dimension imparted to these models by Maurice Lacroix’s design. Crafted entirely from steel, they feature satin finishes, while the edges and six signature arms on the bezel are polished. On the chronograph version, this dynamic continues in the design of the crown and pushers, which are sharp and hexagonal yet smooth to the touch.

Powerful Products

The AIKON Automatic presents a diameter of 42mm. Water-resistant to 200m, its steel case is assorted with three dial colours: blue, silver or anthracite grey. These shades blend seamlessly with the five-link steel bracelet or the black, blue or brown leather straps, each decorated with an applied Maurice Lacroix M logo. Both versions come with a subtly bouchonné butterfly clasp to give the owner even greater comfort. The AIKON Automatic Chronograph has an even more robust look. Its large 44mm diameter is the result of its chronograph calibre with automatic winding. Five versions are available from the launch, with dials in one of three colours: blue, silver or black. The models with a silvered dial are enhanced with blue chronograph counters to produce an extremely on-trend panda dial effect. The AIKON Automatic models introduce the EasyChange quick bracelet change system to make the pieces even more practical and ergonomic. You can easily change bracelets to suit your mood, whims or clothing, thanks to its bar with two pins.

An Iconic Spirit

Launched as a complete range, the AIKON Automatic models are an assertive new addition. Modern and refined yet offering a solid character and highquality finishings, Maurice Lacroix has designed these two new watches as contemporary icons and everyday essentials. Striking from the very first glance, the AIKON Automatic and AIKON Automatic Chronograph are resolutely modern timepieces. Their unique presence demonstrates Maurice Lacroix’s signature design, innovation and craftsmanship.

For more information on Maurice Lacroix collections, please call Trafalgar Boutique at The Avenues Bahrain on 1726 2706. @mauricelacroix

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