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Tryano is an e-commerce site with all the convenience and customer service that other well known sites are known for, plus the trusted shopping experience, curated brands, and discovery opportunities that other sites can lack and are often criticised for.

As you explore the range of coveted international and regional luxury brands across their user-friendly site and categories, you can’t help but fall in love with their curated selection of women’s, men’s and children’s fashion and beauty products. With 400+ brands available online they are quick to address the sweet spot where millennials want to 1) find and shop innovative brands in one place and 2) receive their purchases in a smooth, quick fashion. Furthermore, they offer free delivery alongside the option of same-day delivery here in Bahrain.

At Tryano, they always strive to make your shopping experience rewarding. Taking this mission, a notch higher, they even have a price match promise! Spot an identical product at a lower price and claim your price match as store credit.

Knowing that its target customers value sustainability it is high on their agenda. As Tryano enters its fifth year, they join the movement and launch their 2020 campaign under the theme of sustainability in all its forms.

We live in a world of overconsumption, energy waste, inequality, etc. however, this has been changing thanks to active organisations, groups and companies who decided to raise their voices and become the agents of change by taking some serious and bold actions whether by raising awareness, implementing new practices or using sustainable material.

In line with this movement, and for their 2020 campaign, Tryano, the leading luxury fashion destination, decided to embark on a journey of sustainability and mindfulness by taking small yet impactful steps helping make a difference in their community.

Tryano is taking steps in different areas; starting with their physical store by launching new shopping bags and gift boxes made from recycled materials, encouraging guests to opt for e-receipts, and replacing single serving plastic bottles. For their windows, Tryano used natural elements like real grass and sand, along with material that will be recycled, and this has transitioned to their website. I found this out when I placed an order for same-day delivery for some gifts for my family, and I received them beautifully packaged in recyclable packaged boxes.

Tryano’s fashion buyers have scouted the world to bring sustainable and ethical brands such as Pour Les Femmes, Stella McCartney, Sabry Marouf, Veja, and Aranaz, among others, as they take part in the growing Sustainable Fashion movement.

Stella McCartney is one of the most socially conscious luxury fashion houses with a long history of using sustainable fabrics and materials and supporting fair trade production. French footwear and accessories brand, Veja, makes its products from organic cotton, wild rubber, ecological leather, and recycled plastic bottles, while Sabry Marouf and Aranaz are committed to sustainable materials and supporting local artisans in each of their unique handbags.

Another brand committed to giving back is Pour les Femmes; a brand founded by actress and activist Robin Wright and designer Karen Fowler, who’s clothing line couples their work with women in conflict zones with their love for beautifully made sleep and loungewear.

Several beauty brands at Tryano like L’Occitane and Dior are also taking serious actions to contribute to a more sustainable future, whether at a product level or in their day to day operations. Other brands such as Kiehl’s, Aesop, Grown Alchemist and Uma Oils are focusing on raising awareness and promoting eco-friendliness.

“For our 2020 campaign, we wanted to take a stand and join the movement. This falls under the Chalhoub Group’s direction, which we are part of. We are aware that we have a long road ahead of us, but we have been already taking some actions internally for the past few years, and we are committed to continuing this journey and making a difference within our community and beyond. Our latest campaign has been shot with this in mind; where we feature beautiful pieces and ethical brands through a dreamy campaign shot in Cape Town in South Africa with giant wind turbines creating sustainable energy.” said Tryano VicePresident, Sharmila Murat.

At Tryano, they know that this is only the beginning and that the journey will be long; but they are committed for the long-term and are full of hope and excitement for the new decade ahead because they believe that together we will make a difference… and as a consumer, we most definitely pledge ourselves into this movement.

After placing my order on Tryano I was pleasantly surprised at the ease of access throughout the site. Lockdown has had me longing for a full-on retail therapy blow-out, and this certainly surpassed any prec-conceptions that I had of shopping online. Furthermore, you can rest assured that you are in safe hands with their secure and trustworthy payment gateway, although you can decide to pay by cash or card on delivery.

After ordering an array of goodies I couldn’t help but indulge myself whilst unboxing, and everyone knows that this is part of the enjoyment process… and Insta Story 101. First up, was Carolina Herrera’s Mystery Tobacco Eau de Parfum. Made with a warm, nuanced and enveloping aroma, this Carolina Herrera Mystery Tobacco Eau de Parfum is a luxurious and sensual scent for both men and women. This scent uses the powdery-sweet effect of Tonka to give an intensive balmy intoxicating character – perfect for those of us who steal our other halves’ signature scents… guilty! Also, I couldn’t help but purchase Libre by Yves Saint Laurent which combines lavender essence from France with the sensuality of Moroccan orange blossom, for a unique floral fusion complemented by a daring note of musk accord. I only wish you could smell their notes through my words, they are both hedonistically unique and beautiful!

You must have seen and heard about LUNA 2 Facial Cleansing Brush from Foreo where it promises that you will discover brighter, softer and more radiant skin in just 3 days. I’ve taken the leap of discovery as this revolutionary and award-winning facial cleansing and antiageing device boasts up to 8000 T-Sonic (transdermal sonic) pulsations per minute are directed through soft silicone touch-points for a deep yet gentle cleanse, unclogging pores of 99.5% of dirt, oil plus makeup residue. All you have to do is indulge in a gentle 2-minute daily skincare ritual and uncover a more luminous, refined and youthful look with this waterproof and lightweight device.

I’ve been long overdue for a handbag, so there’s no surprise that I found myself lusting after this particular Aby Tote bag from Chloé. As a brand Chloé is famous for creating feminine and trendsetting designs that are meant to add elegance and luxury to your wardrobe. This chestnut brown calf leather and cotton Aby tote bag features a top handle, a detachable and adjustable shoulder strap, an embossed crocodile effect, two-tone hardware, a logo print padlock detail to the front, a foldover top with magnetic closure, an internal zipped pocket and an internal slip pocket. The ultimate fashion staple! Oh, the good times didn’t stop there as I purchased some Fendi sandals for the beach for my niece as an investment purchase, and some Off-White mid- top sneakers in black for the husband… so he can’t complain! The fact that I made these purchases and they delivered on the same day, was phenomenal – especially in this current climate.

The attractive, bespoke packaging and overall sensorial experience takes on the positive attributes of the brand itself; attention-to-detail, high value, and unparalleled customer service. Get yourselves online and treat yourselves!

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