At a time when social isolation is the order of the day, Giorgio Armani’s new fragrance is an olfactory journey around the world.
Every time a new scent is created, the conceptualisation goes beyond its notes, and a story around its purpose comes to life – and My Way from Giorgio Armani is no exception. The elegant new fragrance was conceived with the idea of ‘I am what I live’, claiming that the experiences and encounters we have in our lives shape a truly unique self.
The perfume is an invitation to broaden one’s horizons, dedicated to all those women looking for adventures that challenge their preconceptions and take them into new, uncharted territories. They seek meaningful and authentic ways of bonding with others in order to learn, reinvent, and find themselves. “I believe that enriching experiences, capable of creating real progress, come to be through exchanges between cultures,” says Giorgio Armani. Like its story, this floral scent is a gathering of consciously sourced ingredients from around the world.
Bergamot from Calabria meets orange blossoms from Egypt that are amplified by a floral bouquet of tuberose and jasmine from India as the heart of the scent. Vibrant cedarwood from Virginia is added to the mix next to comforting vanilla from Madagascar, with white musks finalising the composition.
A metaphor of the world, the cap is blue, a colour that unites us all. The golden ring, meanwhile, is stamped with Giorgio Armani’s signature, representing the path illuminated by every encounter along the way. And last but not least? This luxurious new aroma is housed in a talisman bottle that happens to be refillable. Win-win.
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