The German luxury fashion house takes you on a lighthearted journey for Spring/Summer 2022 with a blissful state of mind. A journey to rediscover happiness and joy through vibrant colors, daring and fun graphics. Fashion boldness meets functionality. Construction and deconstruction create the contrast between dressing-up and comfort.
From structured tailoring & deconstructed silhouettes to strong graphics & fluid cuts, the latest collection illustrates MCM’s DNA of mobility and ease through an assortment that empowers both movement and freedom. Reenforcing the brand’s traditional house codes such as the Visetos Monogram, the collection also expands its range of accessories and ready-to-wear with the house’s newest logo, the Cubic Monogram. MCM introduces Mode Travia – a key new capsule of leather bags with a new signature closure. The iconic Stark backpack joins the path to new beginnings in an upgraded luxe version.
trong saturated hues in green, pink and yellow juxtaposed by pastel shades of the same family – creating starkly contrasting versions that boldly play with both monograms. Next to an extended range of leather goods, materials introduced for the new season include a woven jacquard, nylon and wool/silk iterations as well as sustainably sourced materials from organic cotton, re-silk to econyl and organic denim.
‘For the new season, we play with MCM’s archive and give a future outlook – celebrating the brand’s travel heritage through a collection inspired by freedom – of movement and expression.’ Dirk Schönberger, Global Creative Officer.
The latest collection is divided into several drops, starting with Après-Ski looks in December 2021 to light colored Spring looks available from February 2022 in-store and online worldwide. January will also see the launch of the accompanying communication campaign photographed by Reto Schmid with motion direction by TORSO – bringing an additional visual layer to the idea of joyous new beginnings.