Graff showcases a Parisian-inspired love story through its latest bridal collection.
Graff, renowned for its exquisite diamonds, has launched a new bridal campaign that tells a tale of unparalleled romance. Set against the iconic backdrops of Paris, the City of Love brings together this universal feeling and luxury in a series of captivating scenes, each reflecting the elegance and beauty of a Graff diamond.
The narrative unfolds across six stunning scenes, beginning with a romantic proposal in the lush gardens of the Ritz Paris. The story culminates with a radiant moment outside Graff ’s boutique in Place Vendôme, capturing the essence of a love that transcends time and location. Each scene is designed to showcase intricate bridal jewellery, including engagement rings, wedding bands and high jewellery pieces from its coveted collections such as Butterfly, Tilda’s Bow and Laurence Graff Signature.
This collection brings the brand’s unwavering commitment to precision and artistry into the spotlight. Under the expert care of the Graff family, each piece is meticulously crafted to capture the brilliance of love itself. The diamonds, each selected for their extraordinary quality, represent the pinnacle of craftsmanship, with every jewel balancing in perfect proportion while celebrating the sacred connection between two people.
Among the standout pieces featured is the Icon ring with a four-carat, D Flawless, round brilliant diamond, meticulously handpicked by a member of the family. Alongside this, contemporary climber earrings from the Butterfly collection and a stunning white diamond tiara set with over 30 carats of round diamonds offer a glimpse into the mastery of high jewellery design. One image also showcases a high jewellery necklace made with pear-shaped and round diamonds totalling more than 40 carats, paired with the striking ninecarat, pear-shaped Promise ring.
For the groom, the Laurence Graff Signature collection is introduced, the first unisex line, which reflects the personal stories of its wearers while paying homage to the founder’s legacy in diamond cutting and polishing.
With over six decades of expertise, Graff ’s creations continue to serve as heirloom pieces that will be treasured for generations, making each moment of love shine as brightly as the diamonds themselves.
Graff collections are available at Bahrain Jewellery Centre (BJC).
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