Landmark Celebration For Jewellery Collection

French luxury jewellery house Boucheron is celebrating the 20th anniversary of its iconic Quatre collection in the Middle East by bringing together four talented women from diverse backgrounds to represent the collection in the region.

While it all started in 2004 with a ring, Quatre – composed of four patterns from the Boucheron archives and three colours of gold – has since become the Maison’s jewellery icon. And because an anniversary wouldn’t be an anniversary without some surprises, Boucheron has a few lined up throughout the year— a new campaign, new creations, new faces and even new places to celebrate Quatre’s landmark birthday.

To give this celebration an even stronger resonance in the Middle East, the Maison has gathered, for the first time, a group of four talented women from diverse backgrounds from across the region: they are the ‘Quatre Family’.

“2024 marks the 20th anniversary of the Quatre collection, so it felt only natural to celebrate this milestone surrounded by people who resonate with our ethos,” said Boucheron CEO Helene Poulit-Dusquene.  

“We are proud that this iconic collection is being represented by such inspiring women. Individually, they are fearlessly pushing boundaries within their respective industries. As a group, they are the embodiment of the values of strength and protection inherent to Quatre and stand as a testament to the diversity and boundless creativity of the women of the Middle East.”

These four creative voices – Amina Muaddi, Dana Hourani, Dilan Çiçek Deniz, and Boucheron’s brand ambassador Mila Al Zahrani – come from four different parts of the region.

Throughout the year, they will represent this iconic collection in the Middle East and showcase its versatility. Because Quatre is a fusion of different colours, materials, and aesthetics, it’s an invitation for individuals to experiment, mix and stack with their own unique style.

Amina Muaddi

Amina Muaddi’s journey to becoming a celebrated accessories designer is as inspiring as her creations. Her Jordanian-Romanian background influences her designs, infusing them with a sense of global sophistication.

After her first career as a stylist for the Condé Nast press group, Amina honed her craft working as a shoe designer with renowned fashion houses.

In 2018 she took the industry by storm with the launch of her eponymous label, introducing a new aesthetic to the classic heel market. She encourages female empowerment and pushes women to pursue leadership and creative positions.

In 2023, Amina received The Neiman Marcus Award for Innovation in the Field of Fashion. Amina’s meteoric rise in the luxury fashion world serves as a testament to her talent, dedication and unique vision.

Dana Hourani

Dana Hourani is a Lebanese pop singer and songwriter. She seamlessly blends western influences with her Middle Eastern heritage, crafting a sound that is distinctive yet recognisable.

Dana began developing her musical abilities on her own at the age of 12, writing and performing songs in private. This journey led to her debut single in 2018, followed by her first album ENSANEIN in 2021. Since then Dana has released captivating singles such as InshAllah Kheir and Saber.

Dana fearlessly stands out and her willingness to break the mould has inspired countless others along the way.

Dilan Çiçek Deniz

Dilan Çiçek Deniz’s journey embodies the power of self-expression. Born in Turkey, she developed a passion for literature when she was very young and wrote her own book of poetry at age 15.

After her theatre education and a few years of modelling, she played leading roles in successful Turkish TV productionssuch as a remake of the popular US series Pretty Little Liars; Bodrum Fairytale, The Pit and Flames of Fate.

Interrupted, a series broadcast on Blu TV, was also very successful globally.

Dilan also received awards for her performance in One-Way to Tomorrow, the first Netflix original film in Turkey. Dilan’s multifaceted talents and magnetic presence have endeared the actress to her very large fan base.

Mila Al Zahrani

As Boucheron’s brand ambassador since 2022, Mila Al Zahrani leads the charge in Middle Eastern cinema, blazing the trail for a new generation of artists in Saudi Arabia.

Mila started her career in 2017 and has starred in multiple successful TV shows and movies: Boxing Girls, The Fate and Cello. She was nominated at the Venice Film Festival for her leading role in the highly-acclaimed 2019 film, The Perfect Candidate.

Mila’s bold career choices and advocacy for women’s empowerment resonate deeply with the Maison’s values.

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