Kiss Kiss

Lancôme’s L’Absolu Rouge Drama Ink dresses lips in an ultra-pigmented and ultra-thin film with a low-transfer finish that seals in colour with a single stroke.

Lancôme has reinvented its matte lipstick with a new formula, new pack, and new shades – welcome the L’Absolu Rouge Drama Ink. Promising a unique matte experience with a long-lasting, second skin, semi-matte that instantly becomes one with your lips, L’Absolu Rouge Drama Ink represents the next saga in the brand’s mission to recreate matte.

The innovative lip ink comes in 17 new and existing shades, from intense reds to subtle nudes. It is made with water-in-oil emulsion, a four-times thinner film than a traditional lipstick with a two times more pigmented effect.

In defiance of matte convention, the ultrathin texture gives you a bare lip feeling for all-day comfortable wear. The inks create a dramatic impact without the usually uncomfortable feeling that these products tend to leave on the lips.

The line brings highly pigmented colours with a weightless sensation and a foolproof application in one stroke. The new formulation meets luxury packaging. A distinctive feminine frosted bottle with a black satin top is set on a golden pedestal portraying its membership of the L’Absolu Rouge family.

Accompanying the design, a petal applicator delivers the right dose of product for perfectly defined lips. To complete the revamped pack, the Lancôme rose emblazons the cap in a new, curved motif.


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