IT’S CARTOON TIME!

Fashion brands’ collaborations with children’s and adult animations have been a cool trend for a while. However, we’ve seen an unconventional mix involving well-known labels this season. Check them out!

Balenciaga’s The Simpsons’ Collection brings the yellow family stamped on T-shirts, hoodies and handbags. The partnership went beyond clothing pieces – a short film was produced and presented at the beginning of the SS2022 fashion show. Balenciaga is known for creating different silhouettes and shaking the fashion world.

The French brand LANVIN partnered with DC Comics to bring Gotham City into their SS2022 collection. From Batman to Catwoman, purple and black dominate the collection’s colour palette, covering T-shirts, dresses, bags and footwear.

Moschino has a tradition of bringing cultural symbols to their collections. This time, the label got inspired by nursery rhymes with printings of old drawing styles for elephants, giraffes and seals. The brand mastered the concept of funky and in-your-face fashion.

The Balmain universe has been painted pink in collaboration with Barbie. The multifaceted limitededition collection goes beyond physical fashion and is also available in NFT format. An array of footwear and clothing options were created for those who love the iconic doll.

The Japanese animation film studio, Studio Ghibli, responsible for films such as Ponyo and My Neighbor Totoro, collaborates with the fashion label Loewe for the second time. This season, the animation Spirited Away serves as the inspiration for a dreamy capsule.

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