This month, we bring exciting partnerships, a unique new product, and a helping hand initiative – a round-up of interesting news from the worlds of fashion and beauty.
Modest Style
The Somali American model Halima Aden has become a global ambassador for the modest fashion portal modanisa.com. The fashion retailer has signed an exclusive twoyear partnership with Halima to lend her face, name and creativity while designing two new collections. Halima said about her new position: “I’m so excited to be working with Modanisa. They have been an ever-present in my career, my first modest fashion catwalk, my first collection, and now my first global fashion role. They share my faith and values and fully respect my choices as a Muslim woman. I’m coming home.” The brand believes that, like its customers, Halima is proud of her Muslim heritage and seeks a harmonious blend between Islamic traditions and modernity.
Stylish Clutches
The American luxury handbag brand and designer Tyler Ellis announced her first-ever regional partnership with designer Hamda Al Fahim. The limited-edition collection ‘Love and Romance’ is a bespoke capsule line offering a selection of Tyler’s timeless silhouettes adorned with Hamda’s intricately embellished textiles. The fabrics used are embroidered at Hamda’s atelier and sent to Tyler’s factory in Italy. “We are thrilled to celebrate the collaboration of two women from different cultures joining forces to create unique works of art, both female-owned brands focus on craftsmanship, true luxury, and ageless designs,” says Tyler. The pieces within the collection will be made to order and can be further customised based on the client’s preferences and requirements to add that extra personalised touch.
Beauty With a Cause
The cosmetics brand Lancôme celebrates the 50,000 women who will have benefited from the ‘Write Her Future’ philanthropic programme worldwide since its launch in 2017. They are also expanding their mission from literacy to mentorship for entrepreneurship initiatives to reach over 100,000 women by the end of 2022.
Around the world, Lancôme partners with 15 international organisations and new initiatives continue to launch at pace. “At Lancôme, we continue to accelerate our global transformation. Our priority is to scale up our programmes in order to deliver on our ambitions and ultimately allow all women to become authors of change, starting with themselves, their families and beyond,” says Françoise Lehmann, Lancôme Global Brand President.
What Moves You?
The Montblanc’ What Moves You, Makes You’ campaign was launched last year to inspire people to express their full potential by doing what truly moves them rather than following a more conventional path to success. It tells the extraordinary stories of ‘Mark Makers’, individuals living their life doing what excites them and leaving their mark along the way. After spotlighting the journeys of award-winning director Spike Lee and actor Taron Egerton, the brand brings two new Mark Makers: Irish-born actor Cillian Murphy and South Korean DJ Peggy Gou. “Cillian and Peggy are inspiring individuals who embody the ethos of Montblanc. They are both living proof that when you do what inspires you with audacity and creativity, you lead a more fulfilling life,” says Vincent Montalescot, Montblanc EVP Marketing.
Cycling Mood
The German brand MCM is launching its first 3D-printed luxury e-bike in the AW2021 M’ETAVERSE collection. They are made in partnership with Urwahn Bikes, with only 50 units available worldwide. This category expansion is a step forward for the MCM lifestyle, toward a place where wellness and sustainability exist in natural harmony with freedom and empowerment.
It celebrates MCM’s 45-year heritage in mobility while reflecting customers’ desire to live more conscious lifestyles. Each bike is precision-engineered from steel, which offers unparalleled performance while being easier to service and recycle than aluminium and carbon. The MCM x Urwahn e-bike features a 3D-printed steel frame with the MCM logo emblazoned upon the bike’s custom brass front plate and Brooks Cambium grips, while a reflective logo hit can be found inside the bike’s custom rims.
