The world of fashion is embracing more collaborations than ever before, and artists of various backgrounds have been in the spotlight. Brands are also praising women for their undeniable power; it is time to #supportyoursisters!
Luxe Tee
The Italian luxury brand, Max Mara is completing 70 years of fashion, and has selected seven artists to be printed on seven special-edition T-shirts to celebrate. As one of the precursors of today’s prêt-à-porter, the brand tells a bit of its history with these T-shirts. One portrays the photographic shots by William Wegman of the elegant Weimaraner dogs wearing the Max Mara 101801 camel coat. There are also nautical themed graphics by Brian Grimwood that were in the Max Mara SS 2016 runway show and the graphic prints seen on the AW 2021 catwalk in Milan, inspired by Erberto Carboni’s work. These images swirl in a continuous dance between the past, present and future. The T-shirts are made in pure cotton jersey and feature appliqué panels specifically crafted to enhance each artwork.
Fashion For a Cause
The Coach Foundation has announced a commitment to support 5,000 students with scholarships through non-profit partners by 2025 as part of its global Dream It Real initiative. The programme will partner with non-profit organisations worldwide that are working towards equity in educational opportunities for all young people.
To mark the moment, Coach had a week of sales dedicated to the fund, when five per cent of the sales in North America were donated to the initiative. Customers could also personalise Coach bags with limited-edition Dream It Real motifs made in collaboration with six artists and inspired by the stories of the students. Shop with a purpose!
Ladies in Charge
We all want a world in which every woman uses her power to make change for the better. This is the inspiration behind the new #MouawadWomenWithPower campaign launched by Mouawad. The photoshoot features models wearing unique jewellery pieces by the brand, alongside horses, which play a strong role in Arabian cultural traditions, alluding to notions of strength, wisdom and liberty.
Mouawad Co-Guardians Fred, Alain and Pascal Mouawad commented: “The #MouawadWomenWithPower campaign invites every woman to believe in their potential and advocates for women’s rights in every country. Mouawad firmly believes that as countries of the Gulf continue on their paths of diversification of their economies, greatness can be achieved through giving women their rights to create a better future.” The jewellery featured in the photoshoot consists of unique masterpieces showcasing natural gemstones, including sapphire, topaz, rubellite and diamond, in mesmerising designs.
Defiantly Feminine
The Parisian fashion house Zadig&Voltaire is collaborating with the Band Of Sisters (BOSS) community in a capsule collection. Born in 2014, the group comprises more than 200 enterprising and independent women from the fields of design and culture. BOSS strives to promote dialogue, sharing and mutual assistance between women. With a strong sisterhood bond, they are committed to combatting violence and inequality. The French painter Natacha Pachal, an active community member who has been collaborating with BOSS for years, has been invited to create the visuals. She uses powerful slogans on the capsule’s styles, like ‘Stronger Together’ and ‘Women boss rules the world’. Two illustrations are featured on a hoodie, a jersey T-shirt and a denim jacket, must-have casual styles that Zadig&Voltaire X BOSS spice up with a colourful arty touch, injecting optimism and a cheerful attitude.
Pop-inspired
Givenchy is showcasing selected pieces from its Spring 2022 pre-collection that have been produced in collaboration with guest artist Chito. Creative Director Matthew M. Williams invited the Seattle-born and Mexico-based artist to develop airbrush graphics and bring his take to Givenchy’s universe. Conceived as a celebration of individual style, a series of iconic pieces — from T-shirts and jackets to accessories — features fresh spins on the house emblems alongside idiosyncratic Chito characters. One of them is a cartoon dog, a symbol of protection and loyalty, rendered in the artist’s ever-evolving aerographic style. The pieces are available at www.givenchy.com
