With 30 years of research, Shiseido’s new Ultimune Power Infusing Serum helps awaken your skin’s own defences for a more resilient and luminous complexion.
Imagine if skincare wasn’t about turning back time but about helping your skin remember its best self. That’s the idea behind Shiseido’s fourth-generation Ultimune Power Infusing Serum. More than 30 years of research into skin immunity have led to this moment, where science meets a deeper understanding of how skin behaves over time.
The focus is on something called Memory T cells, a type of immune cell found in the skin’s deeper layers that play a crucial role in maintaining its health. As we age, something called senescent cells start to pile up. These are tired, ineffective microorganisms that cause inflammation and slow down skin renewal. Memory T cells help to identify and remove them, allowing newer, healthier cells to thrive. By supporting this natural process, the serum intends to help your complexion stay smoother, stronger and more radiant, even as the years go by.
The real hero ingredient in the formula is Shiseido’s patented Power Fermented Camellia+, made using camellias from Gotoh Island in Japan. Through an advanced fermentation process, the whole plant (petals, leaves and seeds) is transformed into a potent extract that boosts the skin’s barrier, hydration and overall resilience.
Designed for all skin types and ages, Ultimune Power Infusing Serum slips effortlessly into your daily routine. Two pumps in the morning and evening, and you’re good to go. Plus, with its sleek, refillable packaging and use of plant-based materials, it reflects a more mindful approach to beauty, inspired by the Japanese philosophy of mottainai (a concept emphasising respect for resources and avoiding waste). After all, caring for your skin and caring for the planet go hand in hand.