Lancôme presents Le 8 Hypnôse, a unique serum-infused mascara enriched with revitalising elements for luscious, long lashes.
Alash science expert since 1967, Lancôme merges its skin and lash care expertise to break new ground in the domain of premium mascara. Le 8 Hypnôse combines the lash-revitalising force of eight amino acids concentrated inside a 91% caring black balm, 5% shea butter and 0% wax volumising composition. With the elimination of wax, the re-engineered formula can be easily removed, with no deposit left under the eyes. Further, it’s said that you can achieve visibly strengthened and denser-looking lashes in four weeks. It also offers a solution to women’s common mascara concerns, such as lash loss at removal. The global campaign for Lancôme’s first serum-infused volumising mascara stars two house ambassadors, Amanda Seyfried and Zendaya.
The product, from formula to packaging, has been well thought out. Standing for the number of different types of amino acids, the symbolism of its namesake – Le 8 Hypnôse – is woven into every feature. Marking a design first, both the pure glass bottle and matching ergonomic brush are carved in a figure of the number eight. It also references the virtuous circularity of its 15% recycled glass; the cap is also recyclable, and the wand has a vegetal-origin fibre brush.
LASH RITUAL
Treat your lashes to this three-step luxury ritual: first, apply Lancôme’s fortifying Lash Revitalizing Serum, followed by Cils Booster XL primer for augmented length, volume and curl impact. Complete with Le 8 Hypnôse.
SCINTILLATING EYELIDS
Designed for equally effortless application yet sculpted results is the Hypnôse Nude Sculptural eyeshadow palette. Its creamy wet formula provides an easily buildable combination of highly pigmented nude shades.