Highlighting Creativity And Talent

Fujifilm Instax has announced the launch of a new content series as part of its 12-month campaign supporting emerging artists in collaboration with the Female Talent Agency (FTA).

The Spotlight Content Series highlights the creativity and talent of six exceptional female artists based in the Middle East and North Africa (MENA) region and aims to amplify their voices as well as celebrate their individuality.

Aligned with Instax’s commitment to capturing authentic moments, the Spotlight Content Series not only celebrates the incredible artistic journey of these dynamic, up-and-coming musicians, but also showcases how the INSTAX mini 99, a premium analog camera fueling creative freedom, plays a pivotal role in their creative processes.

Inspired by the theme ‘Be one-of-a-kind’ and available on Fujifilm Middle East’s digital platforms, the series highlights each artist’s unique individuality and offers an intimate glimpse into their lives.

Through exclusive interviews, behind-the-scenes footage, and vibrant photography, viewers will see firsthand how the INSTAX mini 99 camera is integrated into their creative workflows. Whether capturing spontaneous moments of inspiration or documenting the progression of a masterpiece, the INSTAX mini 99 serves as a versatile tool that enhances their artistic expression.

Building on this theme, the series also highlights the creativity, spontaneity, and vibrant musical culture of the Middle East. It introduces the soulful and captivating Lebanese singer Nour Helou as well as DJ Michelle from Dubai, who, at age nine, became the youngest contestant ever in the DMC World DJ Championship three years ago; Lebanese singer-songwriter Nurzy; emerging pop icon YAS; Kuwaiti pop artist Haneen and Saudi singer Tamtam.

The Spotlight Content Series vividly brings to life the unique personalities of these artists, emphasising not only their individuality but also the rich tapestry of talent they collectively represent.

“Through our partnership with FTA and our inaugural Spotlight Content Series, our aim is to go beyond merely showcasing talent and cultivate authentic connections between artists and their audience, embodying our brand’s ethos of creating genuine moments and sharing meaningful connections,” said Samantha Brett, Regional Marketing Manager for Fujifilm Instax Middle East.

“Through this series, we aim to celebrate the authenticity and creativity of life’s moments, empowering the talents of tomorrow within MENA’s creative landscape.”

FTA founder Anna George added: “Instax’s commitment to capturing genuine moments is beautifully brought to life in this campaign. Inspired by the theme ‘You are one-of-a-kind,’ the series authentically encapsulates the essence of each artist.

“Through the lens of the INSTAX mini 99, the special moments captured vividly illustrate the unique qualities that make each of these women truly one-of-a-kind.”

The Spotlight Content Series embraces the one-of-a-kind focus through the INSTAX mini 99 and aims to foster a deeper appreciation for the emerging artist scene within the MENA region, encouraging young and aspiring artists to pursue their passions.

By showcasing the diverse artistic expressions of these six women, INSTAX mini 99 hopes to ignite a broader cultural dialogue and inspire a new generation of artists.

This initiative will continue throughout the year, offering various touch points for engagement and expression.

For more information, please visit www.instax.com/.

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