MARLI, well-known for its delicate jewel creations, enters the watchmaking universe with a timepiece collection rooted in its original craft.
Creative director Maral Artinian, the mind behind MARLI, has unveiled the brand’s first timepiece collection. This evolution feels less like a new chapter and more like the natural continuation of MARLI’s design identity. Built on the expertise of the Artinian Group, the launch reflects decades of experience in jewellery design, diamond trading and Swiss manufacturing.
The collection unveils three models: L23, L30 and L35, each crafted with the same precision and sculptural elegance that define MARLI’s jewellery creations. Produced at the group’s Swiss manufacture in Le Locle, the watches combine fine watchmaking with the brand’s unmistakable aesthetic language.
JEWEL LIKE
The L23 and L30 embody MARLI’s jewellery-first philosophy. Their rounded cases, available in white or rose gold with stainless steel, are framed by scalloped bezels set with EF VS diamonds. Soft curves contrast with the sharp geometry of the dial, creating pieces that wear like bracelets while functioning as refined timekeepers. Both models feature Swiss quartz movements and interchangeable satin or alligator straps, as well as a striking gold bracelet inspired by the grid of Manhattan streets – a subtle nod to the city where MARLI was born.
The diamond setting is central to the design. From the bezel to the pyramid-shaped crown, every stone is selected to the highest standards of clarity and colour. Fully pavé versions elevate the L23 and L30 into high jewellery territory, with hundreds of diamonds transforming the watches into luminous statement pieces.
DESIGN FOCUSSED
Where the L23 and L30 lean into jewellery, the L35 takes a more architectural approach. Crafted in rose gold or titanium, its 35mm case features faceted planes that capture and refract light from every angle. A multi-layer ‘sandwich’ construction integrates a high-tech resin into the case, reducing weight while introducing bold colour directly into the watch’s structure.
The L35 is powered by the Swiss automatic ETA 2892 A2 movement, finished by hand at MARLI’s Le Locle manufacture with circular graining and Côtes de Genève decoration. A mother-of-pearl dial paired with embossed rubber straps creates a seamless visual identity, while sword-shaped hands reinforce the watch’s contemporary edge.
Uniting the entire collection is MARLI’s signature pyramid tapisserie dial. Machined from natural mother-of-pearl and sculpted into precise three-dimensional pyramids, the dial required three years of research and development to perfect. The result is a dynamic surface that shifts with light, giving each watch a constantly changing character.
With its inaugural collection, MARLI positions itself as a maison that translates its craftsmanship, technical expertise and modern design philosophy into a new dimension of luxury.