The Maison Chopard highlighted the eco credentials of its Green Carpet Collection with appearances in the latest James Bond film, No Time To Die.
The Haute Joaillerie pieces in the collection are crafted ‘with respect for humankind and nature’ and Ana de Armas, who plays Paloma in the film, showcased three models in the movie. The star was adorned in a necklace set with pear-shaped diamonds totalling 43 carats. A bracelet composed of an 82-carat cascade of pear-shaped and brilliant-cut diamonds encircled her wrist. Finally, earrings graced with 14 carats of pear-shaped diamonds enhanced her look. All these creations are part of Chopard’s Green Carpet Collection, the first entirely made from sustainably mined materials in the form of ethical Fairmined-certified gold and diamonds from suppliers endorsed by the Responsible Jewellery Council.
Committed since 2013 to the maison’s Journey to Sustainable Luxury project, Chopard’s Co-President and Artistic Director Caroline Scheufele was keen to showcase these precious creations radiating an aura that is as much ethical as aesthetic. Founded in 1860, Chopard – the Artisan of Emotions perpetuates the heritage of traditional know-how and ancestral craftsmanship through contemporary and ethical creations. Cultivating boundless creativity, the maison nurtures the ultimate degree of fine craftsmanship through the work of passionate artisans who are experts in their respective fields of competence. Since July 2018, Chopard has also been the first luxury watchmaker-jeweller to use 100% ethical gold in the production of all its watches and jewellery. Guided by the passion of Caroline Scheufele, the house has also been involved in the world of film for many years.
Consistently present at the heart of major international cinema-related events such as the Cannes International Film Festival – it has been an official partner of since 1998 – the maison reveals young talents thanks to the Trophée Chopard, a prize that highlights tomorrow’s leading lights. Chopard also regularly contributes to the production of feature films.