Flowy silhouettes, delicate comfy fabrics and vibrant colours make Noon by Noor’s online exclusive, The Sahara collection, a must-have for Ramadan.
Dresses are the most feminine clothing pieces in a girl’s wardrobe, and they are being celebrated in Noon by Noor’s digital campaign, The Sahara. The line comes in a limited series of online-exclusive dresses that are only available at noonbynoor.com. The loose-fitting cuts and relaxed shapes are perfect for Ramadan looks or stylish loungewear. Some of the designs also come in smaller versions for the ‘mini-me’ concept – mummy and daughter look alikes.
The colour palette is rich, painted in clematis pink, rose red, deep ocean blue and optic white, contrasting with softer shell pink, soft green, and pale buttercup yellow. Chiffon, organza and cotton are some of the materials used, providing the perfect pick for lazy days and relaxed evenings with friends and family. Some of the dresses are lightweight in cotton jacquard, while others have dramatic sweeping hems and can be dressed up or down for day or evening. A jumpsuit in sand-washed material with front pleated detail and a wide-leg silhouette is added to the collection.
The designer Shaikha Noor Al Khalifa, says the designs were created to be comfortable, with a low-key kind of indulgence that lets you transform the piece you are wearing to your own style. “The woman wearing these creations can offset the look with an heirloom necklace, her favourite earrings or beautiful slides – that’s all it takes to make it hers,” she explains.