Boucheron’s Gates of Wonders campaign showcases a distinctive take on festive jewellery through its imagination.
With the festive season here, Boucheron opens its metaphorical Gates of Wonders, inviting us to see the world through its lens, guided by the brand ambassadors. Alexa Chung, Mila Al Zahrani and Han So-hee introduce a unique perspective, unveiling creations that capture the magic of this period in precious metals and gemstones.
Alexa Chung takes us Upside Down, where gravity loses its grip, and Boucheron’s Quatre and Plume de Paon collections redefine elegance. From the intricate detailing of Plume de Paon earrings and necklaces in white gold, pearls and diamonds to the modern edge of Quatre Classique pieces blending yellow, pink and white gold with brown PVD and diamonds, her look is a study in contrasts.
In Scale Marvel, Mila Al Zahrani explores how proportions influence perception. The Serpent Bohème rings and necklaces in yellow gold and diamonds stand out for their oversized yet refined design, while the Quatre Radiant Edition pieces in white gold and diamonds provide a modern take on geometric symmetry. Her look is completed by the Reflet Small Godron watch in steel and diamonds.
Han So-hee’s journey takes us down The Enchanted Path, where Boucheron’s creations light the way. The Serpent Bohème line in white gold and diamonds, including triple motif rings, bracelets and necklaces, illustrates the attention given to texture and form. The layered tones and variating textures of the Quatre Classique earrings, bracelets and rings further highlight how the maison uses contrast to produce visually striking pieces.
