Dubai-based fine jewellery brand, halfhour, brings together clean design, considered craftsmanship and a distinctive approach to everyday jewellery.
halfhour, a Dubai-based fine jewellery brand founded by Managing Director Ghada AlHedeithy and Design Director Dana Shishan, launches with a vision to elevate the everyday through jewellery that feels precise, personal and effortlessly modern.
Created for those who favour jewellery with a distinct point of view, halfhour balances clean, contemporary design with an understated edge. The collections are designed to suit both women and men without leaning too heavily in either direction, allowing each piece to take on the personality of the person wearing it.
The brand began through a casual conversation between friends. After searching for a pinky ring that felt clean, refined and purposeful, Dana decided to design one herself. During a video call with Ghada, she shared the sketch alongside an idea she had long wanted to explore: starting a jewellery brand.
For Ghada, the idea immediately resonated. With a background in fashion marketing and a desire to build something with a strong creative identity, she saw the potential to turn that initial design into a wider brand world. What started as a passing thought quickly became a shared direction, bringing together two different perspectives around one clear vision.
Everyday Jewellery with Stacking in its DNA
At the heart of halfhour is the belief that jewellery should fit naturally into everyday life. Each design is intentional without feeling overly considered, created to move easily between moments, settings and personal styles. Pieces can be worn individually or layered together, with stacking forming an integral part of the brand’s design language.
That original pinky ring would go on to become the Duo, halfhour’s signature design and the piece that sparked the wider collection. Formed from two intertwined hexagonal rings, the Duo embodies the brand’s aesthetic through clean lines, subtle strength and considered construction. What began as a personal search ultimately established a defining design code for the brand.
This geometric language continues throughout halfhour’s collections. Rather than simply stacking similar pieces in different sizes, the brand explores the interaction between contrasting shapes, surfaces and proportions. Clean forms sit alongside textured finishes, while softer curves meet sharper lines, encouraging combinations that feel instinctive and individual rather than perfectly prescribed.
Stacking is built into the DNA of halfhour, with every piece designed to stand confidently on its own while also working effortlessly alongside others. The result is jewellery that feels adaptable and personal, encouraging the wearer to create combinations that reflect their own style.
halfhour also approaches production with the same sense of intention. The brand works with 18-carat gold and lab-grown diamonds, using the latter as a considered choice that allows for greater clarity around sourcing and reduced environmental impact. Every piece is made to order, with a focus on thoughtful production, quality and longevity rather than volume.
Ultimately, halfhour is less about dressing for a particular occasion and more about the details that become part of daily life. From its signature Duo pinky ring to its evolving stacks, the brand creates jewellery designed to be worn often, combined instinctively and made personal over time.