This month, we bring a brand that is debuting on our pages – step in the cold season with this lively collection from FARM Rio.
FARM Rio is a Brazilian brand that began in 1997, showcasing the vibrancy and casualness of cariocas (how people from Rio de Janeiro are known). Their motto is to colour the world one print at a time. The happy hues, unique patterns and unconventional designs found a loyal audience. Eventually, the brand conquered the entire country and in 2019, the expansion outside Brazil began. The first Middle Eastern physical store recently opened in Dubai, but the label can be spotted in many multi-brand stores around the Gulf and e-shops.
Its autumn and winter collection is inspired by a range of natural influences, such as secret gardens and vibrant savannahs, with playful and maximalist designs that bring joy and warmth to the cold-weather wardrobe. The silhouettes vary from soft femininity to utilitarian-chic pieces. Maxi dresses, colourful knitted sets and separates, flattering teddy coats, cheerful raincoats and street-ready puffers are some of the must-have pieces.
FARM Rio embraces the boho style in a very conceptual way, adding elements such as voluminous sleeves, romantic floral accents and fabrics that play with texture and transparency. The palette draws inspiration from rich autumnal colours, such as burnt oranges, deep burgundy, indigo blue and berry hues.
Accessories are also an important aspect of the brand, with eye-catching pieces that add a funky touch to any outfit. This collection’s footwear brings heeled moccasins, flat ballerinas and western boots to complement the brand’s quirky style.