Delving into Creative Cosmetics with Charlotte Tilbury

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JAYNE HOUGHTON delves into the world of the founder and chief creative officer of eponymous makeup and skincare brand, Charlotte Tilbury Beauty Ltd. as we talk exclusively to the biggest name in the beauty industry CHARLOTTE TILBURY for the ultimate glow-up advice.

Tell us a little bit about yourself and three things that people do not know about you?

Darling, thank you so much for the opportunity to reach out to the amazing Charlotte Tilbury Beauty community in Arabia! We love the Middle East! I can’t wait to visit once again and see all your gorgeous faces. I have been working as a celebrity makeup artist to some of the world’s most famous, beautiful and inspirational women for over 27 years—from Salma Hayek to Amal Clooney, Kate Moss, Gigi Hadid, Kim Kardashian and so many more—I love to share my magic makeup and skincare secrets with everyone around the world!

Three things people may not know about me are:

  • I grew up in bohemian Ibiza, so I have always been mesmerised by the magical power of crystals. I carry them with me everywhere and I have them all over my home, in my office and in my car. When I launched my NEW! Magic Serum Crystal Elixir, I wanted to ensure that my expert, science-powered formula captured not only the latest innovations in technology and the best of modern biocosmetic science, but also the spiritual and mythical power of crystals. I believe that crystals are like natural beauty filters, so my serum contains Amethyst, Rose Quartz, Crystal Quartz, Moonstone and Ruby!!
  • My very first product was my award-winning, iconic Magic Cream, which was actually named by all of the actors, actresses, supermodels and starlets who had seen the magic for themselves and knew that Magic Cream was Magic Skin! I first began mixing it backstage at shows during fashion week to transform models’ tired, dull skin before makeup and it became known as an ‘instant miracle turnaround cream’.
  • I always go to bed with a smokey bedroom eye. My husband has never seen me without makeup!


What would be your number one natural beauty tip/hack that you do first thing in the day/ morning?

Positive Thinking: I wake up on a mission every day to make beauty dreams come true. I always think positively and live my life by my positive mantras like ‘dare to dream it, dare to believe it, dare to do it’. The power of positive visualisation can help you achieve anything!

Cleanse + Hydrate: After a hot water with lemon to hydrate my body, I begin my skincare routine with my Goddess Cleansing Ritual, which contains Lemon, Rose and Bergamot oils to uplift and energise. It’s the perfect way to start every day! I notice my skin looks more radiant in seconds – and ready for ritual two, my purifying charcoal cleanse. This skin purifier draws out impurities, helping to unblock pores and eliminating excess oiliness.

How should we keep our skin hydrated during Ramadan amidst the rising temperatures in the Middle East from 35-50 degrees Celsius? Darlings, it is so important to have a skincare routine that will lock in moisture and deeply, intensely hydrate your skin. My NEW! Magic Serum Crystal Elixir is like a constant drink for your complexion! It is infused with a magic matrix of ingredients including Polyglutamic Acid—a hydration powerhouse that is four times more hydrating than Hyaluronic Acid! After one hour, skin hydration levels are boosted by 172%*!

I always lock in my magic serum with Magic Cream. Magic Cream is Magic Skin! It is a world-famous favourite, a little pot of the magic dew of youth and luminosity. I am never without it; it gives me the perfect glowing base and keeps skin hydrated for up to 24 hours. Another thing to consider in rising heat is foundation. My Airbrush Flawless Foundation is the perfect base for warmer climates as it is a stay-all-day, full coverage natural matte formula, blended with skin-smoothing REPLEXIUM® to reduce the look of fine lines and wrinkles, MossCellTec™ No. 1 to boost HYDRATION by up to +216%** and AirCool™ for an instant fresh feel on the skin^! I always apply it from the centre of the face outwards using a Hollywood Complexion Brush to create a flawless, poreless, perfected base.

  • Observed in clinical tests on 31 women & men ages 18-80 over 8 weeks
  • Tested on 30 men and women.

^ Tested on 311 men and women over 8 weeks.


Are there any facial exercises or application techniques that you would recommend, such as your Magical Tilbury tapping?

I have always intuitively used facial massage to energise the skin. We have 45 muscles in our face, and massage can really help target and relieve tension in the jaw, forehead and neck. When applying my Magic Cream, I always use my signature Tilbury Tap, which stimulates circulation, boosts lymphatic drainage and boosts glow!

To create a unique facial massage for my NEW! Magic Serum Crystal Elixir, I worked with globally-renowned aesthetician Georgia Louise Vassanelli. Begin your facial massage by taking 4-6 drops of the product, then press it into the skin. First massage along the facial contours upwards and outwards, then, inspired by Swedish massage, use a SHIMMERING WAVE motion to introduce the product to the skin. Finish with a tapping CRYSTAL RAINDROP motion over the face to boost microcirculation.


Charlotte Tilbury’s Magic Cream is an innovative, award-winning, best-selling moisturiser that was originally created backstage to instantly prep and transform the look of models’ skin before fashion shows and it has become iconic within the industry. One pot is sold worldwide every two minutes. What makes this formula so incredible? My award-winning Charlotte’s Magic Cream moisturiser is loved by supermodels, stars, entrepreneurs, CEOs and icons around the world! It’s an iconic, science-powered, intensely-hydrating moisturiser with a unique blend of oils and ingredients which I call the Magic 8, including BioNymph Peptide, Hyaluronic Acid, Camellia Oil, Rosehip Oil, Shea Butter, Frangipani Flower Extract and Vitamins C + E. Magic Cream is Magic Skin! I am never without it; it gives me the perfect, plump-looking, glowing base for makeup!

What product(s) should every woman have in their beauty bag?

For the most flawless, poreless-looking, matte radiant complexion, everyone needs my Airbrush Flawless Foundation! For any areas which need more coverage, I use my best-selling Magic Away Liquid Concealer –this is the HOLY GRAIL of concealers –journalists have called it SPANX FOR THE UNDER EYES! It is my secret weapon for all of your skin wishes. To set and perfect that base, my Airbrush Flawless Finish powder creates the most gorgeous, soft-focused filtered effect. It is so finely milled it glides on like silk!

When it comes to eyes, I am often referred to as the Queen of the Smoky Eye –I always carry a palette like my best-selling Bella Sofia or my globally-loved Pillow Talk Instant Eye Palette. All of my smokey eye looks are all about easy to use, easy to choose eye magic, with seductive, molten textures, eye-brightening tones and contouring smoke shades, it really makes your eyes POP!

I also always carry my Feline Flick to elongate and enlarge the appearance of my eyes and lashings and lashings of my Full Fat Lashes mascara. My iconic Feline Flick liquid eyeliner is also now available in a NEW! shade—Super Brown, for a sultry, smouldering softer alternative to black! For lips, it’s all about a fuller-looking perfect nude-pink pout! Everyone needs my award-winning iconic, Pillow Talk Lip Cheat and Matte Revolution lipstick for a perfect pillow-y pout in their makeup bag. It’s on everyone’s lips and is now available in two new deeper, sweeter shades for medium and deep skin tones!


How would you describe the woman who uses Charlotte Tilbury products? The thing I admire most about women in the Middle East is how they really understand the power of makeup. Like everyone who adores Charlotte Tilbury products, Arab women are just so passionate about makeup and they also share my desire for the BEST! They really embrace beauty and are always wanting to recreate the latest beauty trends –from mesmerising smokey eyes to fabulous bold colours on the lips! I have met so many beautiful women whilst visiting the Middle East, and each of them have incredible makeup skills –their looks are just so fabulous!


Tell us about any projects on the horizon for Charlotte Tilbury. There are so many magical products to come in the next year -I always think limitlessly and DREAM BIG, challenging myself and my amazing New Product Development team to produce the most innovative, ground-breaking and game-changing products in skincare and makeup! I can’t wait for you all to discover the powerful, glow-boosting, confidence-charging products to come!

I have also just launched my NEW! Magic Lip Oil Crystal Elixir. It’s like a serum for your lips! Blending the power of a serum with the comfort of an oil, this magic SUPERCHARGED, SCIENCE-POWERED lip oil can be used day or night to give you hydrated, luscious, volume-boosted lips!

@ctilburymakeup / @ctilburymakeuparabia /


“I have always intuitively used facial massage to energise the skin. We have 45 muscles in our face, and massage can really help target and relieve tension in the jaw, forehead and neck.”

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