Dainty Wardrobe

Gauzy dreams and summery designs have a central role in Khulood’s creations.

After more than a year of exploring and planning its concept, the Khulood brand was officially launched at the beginning of 2020. The label didn’t start with one collection but a series of different capsules. “My vision is to create contemporary and elegant pieces inspired by my heritage,” says Khulood Al Busaidi, the brand’s Founder and Creative Director.

The designer is a passionate and talented artist who has been interested in arts since childhood. After completing her design degree at Virginia Commonwealth University School of the Arts in Qatar, Khulood returned to her home country, Oman, to establish her bespoke clothing label. The fairly new brand represents the designer’s sense of style and passion for beautiful and delicate things, highlighting her roots. Regional performers, influencers and royalty now wear her innovative ready-to-wear pieces.

Khulood’s collections are composed of hand-embroidered pieces that require extraordinary craftsmanship. The contemporary lines bring statement abayas in pastel shades, sheer white kimonos, floral prints, pleats and dreamy details for stylish looks with a touch of uniqueness.


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