PROVOCATIVE COUTURE. UNEXPECTED ELEGANCE. CONCEPTUAL GLAMOUR. THESE ARE THE CREATIVE PILLARS OF VIKTOR & ROLF. AS FASHION ARTISTS, VIKTOR HORSTING AND ROLF SNOEREN BELIEVE THAT TRUE POWER IS THE POWER OF THE IMAGINATION; THE POWER TO TRANSFORM ANYTHING INTO SOMETHING POSITIVE, AND THEY CERTAINLY HAVE WITH THEIR NEW FEMININE FRAGRANCE, FLOWERBOMB DEW EDP. THIS GUIDING PRINCIPLE AND CREATIVE FORCE INVITES A CONSTANT EVOLUTION OF CREATIVITY AND EXPERIMENTATION. WITH HAUTE COUTURE AS THEIR ULTIMATE LABORATORY FOR EXPRESSION, VIKTOR & ROLF’S ICONIC COLLECTIONS PRESENT THE EXPLORATIONS OF THEIR ARTISTIC PROWESS – EVERY TIME BUILDING ON THEIR 25-YEAR ARCHIVE OF CEREBRAL, YET WEARABLE ART