EURO MOTORS FERRARI Marketing and PR Manager NOOR ALMULLA allows us an insight as to what it takes to be successful and remain motivated.
I start my day…
My day starts with coffee, music, and positive energy. I usually get up excited for the upcoming things in my life, so I’d definitely say I’m a morning person.
My role is…
I am the Ferrari Marketing & PR Manager at Euro Motors which is the official dealer of Ferrari in Bahrain. “Choose a job you love, and you will never have to work a day in your life.” is my favourite mantra to live by and I can honestly say that I do.
A Day in the Life of Noor.
Let me tell you one thing about myself, I like having a busy life full of new challenges and routines, so, I like change! This is the main reason why I’m productive in my role. Marketers need to think out of the box and keep their eyes open with any new updates and trends. I believe having a plan is the key to success, as I always quote “The difference between setting a goal and achieving it is in having a good plan and working it.” – Les Brown. However, my day always starts with my ‘To-do-list’ that makes me accomplish whatever is needed on time and go the extra mile.
How I got into the automobile industry.
I loved Marketing since I was 16 years old. Hence, I studied Marketing at the University of Bahrain and continued my professional studies band achieving my CIM professional certificate in Marketing from Chartered University. My career started in the motoring sector and here I am, passionate about both Marketing and the automobile industry! As a fresh graduate, I joined Zayani Motors – the official dealer of Mitsubishi, MG, FUSO in Bahrain in 2014 as their Marketing Executive, after two years I got promoted to Senior Marketing Executive. In 2017, I got the offer to be Ferrari Marketing Manager at Euro Motors and I’ve been here ever since.
I have lived in Bahrain for…
I am originally Bahraini and lived here my whole life. My goal in life is to become one of the first lady ambassadors in my industry and make my country proud.
I experienced challenges with…
The biggest challenge that I overcame would be when I joined Ferrari with a completely different marketing strategy and target market than what I was used to. It took me a few months to get to know the market, the brand guidelines, policy and procedures.
My most memorable work moment was…
When I received the official email from Ferrari stating that I was qualified for the world finals of the Testa Rossa Awards and compete for the title of Top Ferrari Marketing Executive which involved 12 selected contestants to become “The Best of the Best” and have the responsibility and privilege to represent my region in this challenge. Eligibility for this award is based on brand understanding, genuine ideas and concepts, prospect generation and ROI, marketing plan and KPI achievement which I’m very proud was recognised and acknowledged in this way.
Here’s what I’m looking forward to this year…
Of course, the first thing I look forward to personally is to be a better person than last year. Career wise, I would like to win the 2019 Testa Rossa Award and become the Best Ferrari Marketing Manager in the World. I also want to put Bahrain on the world map and organise more international events in Bahrain like the “Ferrari Challenge 2019” event that happened in February at Bahrain International Circuit.
After work…
I always make sure that I maintain a healthy lifestyle which is key to my success. After work I usually spend time with my family as well as exercising and getting myself psyched up ready for the following day.
